{"product_id":"datadriven-public-relations-research-9781138717077","title":"DataDriven Public Relations Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals are data-driven in virtually everything they do. \u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cp\u003eData-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including big data and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. \u003c\/p\u003e\u003cp\u003eThis book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples fr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eChapter 1 Perspective on Public Relations Research \u003c\/p\u003e\u003cp\u003eChapter 2 Truth and the Researcher’s Attitude\u003c\/p\u003e\u003cp\u003eChapter 3 Starting to Apply Statistics \u003c\/p\u003e\u003cp\u003eChapter 4 Quantitative Analysis – Part 1\u003c\/p\u003e\u003cp\u003eGuest Author Chapter: Problem Definition for Data-Driven PR\u003c\/p\u003e\u003cp\u003eChapter 5 Quantitative Analysis – Part 2\u003c\/p\u003e\u003cp\u003eChapter 6 Qualitative\/Categorical Analysis – Part 1\u003c\/p\u003e\u003cp\u003eChapter 7 Qualitative\/Categorical Analysis – Part 2\u003c\/p\u003e\u003cp\u003eChapter 8 Online and Social Media Measurements\u003c\/p\u003e\u003cp\u003eChapter 9 Ethics in Research\u003c\/p\u003e\u003cp\u003eChapter 10 Presenting Research Results\u003c\/p\u003e\u003cp\u003eChapter 11 Managing PR Research\u003c\/p\u003e\u003cp\u003eChapter 12 Data-Driven Media Relations\u003c\/p\u003e\u003cp\u003eChapter 13 Data-Driven PR for Nonprofit Organizations \u003c\/p\u003e\u003cp\u003eChapter 14 Looking Ahead in PR Research\u003c\/p\u003e\u003cp\u003eChapter 15 Broadcast Research\u003c\/p\u003e\u003cp\u003eChapter 16 Advertising Research\u003c\/p\u003e\u003cp\u003eAppendix The Barcelona Principles\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577842569559,"sku":"9781138717077","price":51.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138717077.jpg?v=1746096894","url":"https:\/\/bookcurl.com\/products\/datadriven-public-relations-research-9781138717077","provider":"Book Curl","version":"1.0","type":"link"}