{"product_id":"data-strategy-9781398602601","title":"Data Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBernard Marr\u003c\/b\u003e is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence.  He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Introduction - Why every business is now a data business;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Use cases for data;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Using data to improve your business decisions;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Using data to understand your customers;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Using data to create more intelligent services;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Using data to make more intelligent products;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Using data to improve your business processes;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Monetizing your data;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Defining your data use cases;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Sourcing and collecting data;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Data governance, ethics and trust;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Turning data into insights;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Creating a technology and data infrastructure;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Building data competencies in your organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Executing and revisiting your data strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: Looking ahead\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51039377228119,"sku":"9781398602601","price":63.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398602601.jpg?v=1750943506","url":"https:\/\/bookcurl.com\/products\/data-strategy-9781398602601","provider":"Book Curl","version":"1.0","type":"link"}