{"product_id":"data-envelopment-analysis-from-normative-to-descriptive-performance-evaluation-9783631724491","title":"Data Envelopment Analysis: From Normative to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe question of modern performance evaluation has been extensively discussed in the literature, leading to a call for models including non-optimizing behaviors of decision makers and non-financial performance criteria. A promising management instrument is data envelopment analysis (DEA), which enables the aggregation of financial and non-financial indicators into a single measure. This work contributes to a better understanding of DEA from two perspectives: (i) it offers a normative solution to the zero-value weight problem and (ii) it provides the first experimental results on behavioral DEA based on an original taxonomy of cognitive biases related to performance evaluation. Behavioral DEA is a completely new research area which yields plenty of research opportunities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePerformance evaluation – Data Envelopment Analysis – Zero-value weights – Balanced DEA – Management decision making – Cognitive biases – Behavioral DEA – Halo effect – Decoy effect\u003c\/p\u003e","brand":"Peter Lang AG","offers":[{"title":"Default Title","offer_id":51044394500439,"sku":"9783631724491","price":61.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783631724491.jpg?v=1750961481","url":"https:\/\/bookcurl.com\/products\/data-envelopment-analysis-from-normative-to-descriptive-performance-evaluation-9783631724491","provider":"Book Curl","version":"1.0","type":"link"}