{"product_id":"data-driven-decisions-9781394202331","title":"Data Driven Decisions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eExpand your enterprise into new regions using systems engineering and data analysis\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eData Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets\u003c\/i\u003e, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion. \u003c\/p\u003e\u003cp\u003eIn the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to communicate corporate value measurements and their impact to owners, executives, and investors. \u003c\/li\u003e \u003cli\u003eExplorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePrologue xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Intangible Assets 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: When Intangibles Matter Most 9\u003c\/p\u003e \u003cp\u003eChapter 2: Examples of Intangible Assets 13\u003c\/p\u003e \u003cp\u003eChapter 3: The Rise of Intangible Economies 15\u003c\/p\u003e \u003cp\u003eChapter 4: Defining Intangibles 19\u003c\/p\u003e \u003cp\u003eChapter 5: Valuing Intangible Assets 23\u003c\/p\u003e \u003cp\u003eChapter 6: EBITDA Is Not the Best Way to Value Intangible- Heavy Companies 27\u003c\/p\u003e \u003cp\u003eChapter 7: Separability, Measurability, and Predictability 33\u003c\/p\u003e \u003cp\u003eChapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets 41\u003c\/p\u003e \u003cp\u003eChapter 9: What Intangibles Matter Most for Corporate Valuation 45\u003c\/p\u003e \u003cp\u003eChapter 10: What Intangibles Matter Most for Corporate Expansion 55\u003c\/p\u003e \u003cp\u003eChapter 11: Buy-Side Intangibles 59\u003c\/p\u003e \u003cp\u003eChapter 12: PE Ratios 63\u003c\/p\u003e \u003cp\u003eChapter 13: The Business Moat as an Intangible Asset 67\u003c\/p\u003e \u003cp\u003eChapter 14: How Investors Think About Intangibles 71\u003c\/p\u003e \u003cp\u003eChapter 15: Intangible Assets in Branded Consumer Products 75\u003c\/p\u003e \u003cp\u003eChapter 16: Intangible Assets in Healthcare 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Systems Engineering Tools and Examples 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Systems Engineering Tools 85\u003c\/p\u003e \u003cp\u003eChapter 18: Customer Affinity and Context Diagrams 89\u003c\/p\u003e \u003cp\u003eChapter 19: Context Diagrams and Context Matrices 97\u003c\/p\u003e \u003cp\u003eChapter 20: Use Cases and Behavioral Diagrams 103\u003c\/p\u003e \u003cp\u003eChapter 21: Originating Requirements 109\u003c\/p\u003e \u003cp\u003eChapter 22: Decision Matrix 117\u003c\/p\u003e \u003cp\u003eChapter 23: GQM – Goal Question Metric Analysis 123\u003c\/p\u003e \u003cp\u003eChapter 24: Analytical Hierarchy 131\u003c\/p\u003e \u003cp\u003eChapter 25: Precedence Matrix 133\u003c\/p\u003e \u003cp\u003eChapter 26: Failure Mode and Effect Analysis 137\u003c\/p\u003e \u003cp\u003eChapter 27: Interface Matrix 143\u003c\/p\u003e \u003cp\u003eChapter 28: House of Quality 147\u003c\/p\u003e \u003cp\u003eChapter 29: Operations Description Template 153\u003c\/p\u003e \u003cp\u003eChapter 30: Interface Tracking 157\u003c\/p\u003e \u003cp\u003eChapter 31: Conclusion to Tools 159\u003c\/p\u003e \u003cp\u003eChapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad-Tech Industries 161\u003c\/p\u003e \u003cp\u003eChapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries 167\u003c\/p\u003e \u003cp\u003eChapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Geographical Application 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 35: Introduction 175\u003c\/p\u003e \u003cp\u003eChapter 36: The MENA Region 179\u003c\/p\u003e \u003cp\u003eChapter 37: The ASEAN Region 187\u003c\/p\u003e \u003cp\u003eChapter 38: The Latin American Region 195\u003c\/p\u003e \u003cp\u003eChapter 39: Case Studies: Bringing It All Together 205\u003c\/p\u003e \u003cp\u003eChapter 40: Case Studies: LATAM Expanding to the United States 209\u003c\/p\u003e \u003cp\u003eChapter 41: Case Studies: MENA Medical Devices 213\u003c\/p\u003e \u003cp\u003eChapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram 217\u003c\/p\u003e \u003cp\u003eChapter 43: Case Studies: In Conclusion 221\u003c\/p\u003e \u003cp\u003eChapter 44: Summary 223\u003c\/p\u003e \u003cp\u003eBibliography 225\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407603081559,"sku":"9781394202331","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394202331.jpg?v=1730499904","url":"https:\/\/bookcurl.com\/products\/data-driven-decisions-9781394202331","provider":"Book Curl","version":"1.0","type":"link"}