{"product_id":"data-driven-9781119043126","title":"Data Driven","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA how-to guide to boosting sales through predictive and prescriptive analytics\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eData Driven\u003c\/i\u003e is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world''s leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization.\u003c\/p\u003e \u003cp\u003ePr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments ix \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePreface xi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHere’s the Crux xii\u003c\/p\u003e \u003cp\u003eSharpen Your Competitive Edge xiii\u003c\/p\u003e \u003cp\u003eThe Birth of a Vision xvi\u003c\/p\u003e \u003cp\u003eWhat You Can Expect from This Book xvi\u003c\/p\u003e \u003cp\u003eGoing Holistic xviii\u003c\/p\u003e \u003cp\u003eIn the Beginning … xix\u003c\/p\u003e \u003cp\u003eChapter 1: Playing the Blame Game 1\u003c\/p\u003e \u003cp\u003eChapter 2: Pulling Back the Curtain 27\u003c\/p\u003e \u003cp\u003eChapter 3: Changing Mindsets 49\u003c\/p\u003e \u003cp\u003eChapter 4: Finding the Keys 69\u003c\/p\u003e \u003cp\u003eChapter 5: Describing What Happened 95\u003c\/p\u003e \u003cp\u003eChapter 6: Diagnosing What’s Wrong 121\u003c\/p\u003e \u003cp\u003eChapter 7: Predicting What’s Ahead 145\u003c\/p\u003e \u003cp\u003eChapter 8: Prescribing What to Do 171\u003c\/p\u003e \u003cp\u003eChapter 9: Celebrating Success 195\u003c\/p\u003e \u003cp\u003eAbout the Author 211\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406972035415,"sku":"9781119043126","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119043126.jpg?v=1730497743","url":"https:\/\/bookcurl.com\/products\/data-driven-9781119043126","provider":"Book Curl","version":"1.0","type":"link"}