{"product_id":"darwins-medicine-9781472420718","title":"Darwins Medicine","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDarwin's Medicine\u003c\/em\u003e is the sequel to Brian D. Smith's influential and critically acclaimed\u003cem\u003e Future of Pharma\u003c\/em\u003e (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, \u003cem\u003eDarwin's Medicine\u003c\/em\u003e goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. \u003c\/p\u003e\u003cp\u003eThrough the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe mechanisms of evolution in this exceptional industry;\u003c\/li\u003e\n\u003cli\u003eThe six great technological and social shifts that are shaping its landscape;\u003c\/li\u003e\n\u003cli\u003eThe emergence of 26 distinct, new business models; and\u003c\/li\u003e\n\u003cli\u003eThe lessons that enable firms to direct and accelerate their own\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePart 1: The Future of Pharma - Reprise\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e1. Introduction and an Invitation to Skip a Chapter \u003c\/p\u003e\n\u003cp\u003e2. An Important Industry at Risk \u003c\/p\u003e\n\u003cp\u003e3. The Best Idea Anyone Has Ever Had \u003c\/p\u003e\n\u003cp\u003e4. The Biologists Got There First \u003c\/p\u003e\n\u003cp\u003e5. Applying Evolutionary Theory to the Pharmaceutical and Medical Technology Sectors \u003c\/p\u003e\n\u003cp\u003e6. Explaining the Industry’s Past \u003c\/p\u003e\n\u003cp\u003e7. Predicting the Future of Pharma and Medtech \u003c\/p\u003e\n\u003cp\u003e8. Practical Implications for an Evolving Industry \u003c\/p\u003e\n\u003cp\u003e9. Watching the Future Unfold \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 2: An Immeasurably Superior Power\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e10. Introduction: The Emergent Pressures of Selection \u003c\/p\u003e\n\u003cp\u003e11. Selection Pressures Emerging from the Social Environment \u003c\/p\u003e\n\u003cp\u003e12. Selection Pressures Emerging from the Technological Environment \u003c\/p\u003e\n\u003cp\u003e13. Asking the Right Questions \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 3: Evolution is Cleverer Than You Are\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e14. Introduction: Orgel’s Second Law \u003c\/p\u003e\n\u003cp\u003e15. Technological Innovator Species Emerging in the Government Payer Habitat \u003c\/p\u003e\n\u003cp\u003e16. Technological Innovator Species Emerging in Patient Payer Habitats \u003c\/p\u003e\n\u003cp\u003e17. Operationally Excellent Species Emerging in the Government Payer Habitat \u003c\/p\u003e\n\u003cp\u003e18. Operationally Excellent Species Emerging in Patient Payer Habitats \u003c\/p\u003e\n\u003cp\u003e19. Customer Intimate Species Emerging in the Government Payer Habitat \u003c\/p\u003e\n\u003cp\u003e20. Customer Intimate Species Emerging in Patient Payer Habitats\u003c\/p\u003e\n\u003cp\u003e21. A Big Bang of Life Science Business Models \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 4: Guiding the Blind Watchmaker\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e22. Introduction: From Description to Prescription \u003c\/p\u003e\n\u003cp\u003e23. Which Fitness Peak(s) Should We Climb? \u003c\/p\u003e\n\u003cp\u003e24. What Capabilities Does Our New Business Model Need? \u003c\/p\u003e\n\u003cp\u003e25. How Should We Design a Capable Holobiont? \u003c\/p\u003e\n\u003cp\u003e26. How Do We Build Our Core Capabilities? \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50578074468695,"sku":"9781472420718","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472420718.jpg?v=1746097768","url":"https:\/\/bookcurl.com\/products\/darwins-medicine-9781472420718","provider":"Book Curl","version":"1.0","type":"link"}