{"product_id":"customercentric-marketing-9781119092896","title":"CustomerCentric Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe practical, expert guide to reaching the new consumer\u003c\/b\u003e \u003cp\u003e\u003ci\u003eCustomer-Centric Marketing\u003c\/i\u003e is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada''s top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You''ll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today''s marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan int\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrelude ix \u003c\/p\u003e\u003cp\u003eIntroduction The Shoemaker’s Story xi\u003c\/p\u003e \u003cp\u003eChapter 1 The Age of the Customer 1\u003c\/p\u003e \u003cp\u003eChapter 2 Carpe Diem 11\u003c\/p\u003e \u003cp\u003eChapter 3 Customer Relationships Have Changed 25\u003c\/p\u003e \u003cp\u003eChapter 4 From Funnel to the Journey 45\u003c\/p\u003e \u003cp\u003eChapter 5 Brands Will Never Be the Same 57\u003c\/p\u003e \u003cp\u003eChapter 6 Customer Experience Strategy 71\u003c\/p\u003e \u003cp\u003eChapter 7 Building Relationships with the Advocate\/Sharecaster 85\u003c\/p\u003e \u003cp\u003eChapter 8 Innovation in Demanding Times 117\u003c\/p\u003e \u003cp\u003eChapter 9 The New Agency 131\u003c\/p\u003e \u003cp\u003eConcluding Thoughts 143\u003c\/p\u003e \u003cp\u003eNotes 147\u003c\/p\u003e \u003cp\u003eIndex 151\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738351415639,"sku":"9781119092896","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119092896.jpg?v=1723811961","url":"https:\/\/bookcurl.com\/products\/customercentric-marketing-9781119092896","provider":"Book Curl","version":"1.0","type":"link"}