{"product_id":"customer-relationship-management-marketing-04-04-9781841122137","title":"Customer Relationship Management: Marketing 04.04","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFast track route to developing world customer relationships  \u003cp\u003eCovers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to CRM\u003cbr\u003e \u003cbr\u003e Definition of terms\u003cbr\u003e \u003cbr\u003e The Evolutionof CRM\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice: CRM Success Stories\u003cbr\u003e \u003cbr\u003e Key Concepts and thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps to Making CRM Work","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53191392526679,"sku":"9781841122137","price":8.54,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/customer-relationship-management-marketing-04-04-9781841122137","provider":"Book Curl","version":"1.0","type":"link"}