{"product_id":"customer-relations-9781617612107","title":"Customer Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCustomer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company''s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske''s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886910517591,"sku":"9781617612107","price":86.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781617612107.jpg?v=1722542137","url":"https:\/\/bookcurl.com\/products\/customer-relations-9781617612107","provider":"Book Curl","version":"1.0","type":"link"}