{"product_id":"customer-obsessed-9781119326038","title":"Customer Obsessed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eOptimize the customer experience via the cloud to gain a powerful competitive advantage\u003c\/b\u003e \u003cp\u003e\u003ci\u003eCustomer Obsessed \u003c\/i\u003elooks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You''ll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You''ll examine the many factors that influence the customer experience, and emerge with \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword \u003ci\u003eMarc Benioff\u003c\/i\u003e v\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eChapter 1 Disruption and Business Success 1\u003c\/p\u003e \u003cp\u003eChapter 2 People Drive Change, Technology Enables 13\u003c\/p\u003e \u003cp\u003eChapter 3 Why Social Matters to Every Business 27\u003c\/p\u003e \u003cp\u003eChapter 4 Rethinking Employee Engagement 55\u003c\/p\u003e \u003cp\u003eChapter 5 Customer Engagement Defined 73\u003c\/p\u003e \u003cp\u003eChapter 6 How to Win the Talent War 93\u003c\/p\u003e \u003cp\u003eChapter 7 Gender Diversity Isn’t a Plus, It’s a Business Imperative 113\u003c\/p\u003e \u003cp\u003eChapter 8 Right Time, Right Moment, Right Channel 135\u003c\/p\u003e \u003cp\u003eChapter 9 Turning Data into Action 155\u003c\/p\u003e \u003cp\u003eChapter 10 How Good Design Creates Seamless Experiences 181\u003c\/p\u003e \u003cp\u003eChapter 11 Digital Marketing: Standing Out in the Sea of Sameness 203\u003c\/p\u003e \u003cp\u003eFinal Thoughts 231\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003eAcknowledgments 245\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738355052887,"sku":"9781119326038","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119326038.jpg?v=1723811966","url":"https:\/\/bookcurl.com\/products\/customer-obsessed-9781119326038","provider":"Book Curl","version":"1.0","type":"link"}