{"product_id":"customer-loyalty-9780787963880","title":"Customer Loyalty","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eYou''ve read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction.\" --From Harvard Business School Working Knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword, General \u003ci\u003eRobert T. Herres, USAF (Ret.), Chairman, USAA\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvi\u003c\/p\u003e \u003cp\u003e1 Customer Loyalty: The Way to Many Happy Returns 1\u003c\/p\u003e \u003cp\u003e2 A Closer Look at Loyalty 17\u003c\/p\u003e \u003cp\u003e3 Growing a Loyal Customer: The Seven Key Stages 30\u003c\/p\u003e \u003cp\u003e4 Turning Suspects into Qualified Prospects 50\u003c\/p\u003e \u003cp\u003e5 Turning Qualified Prospects into First-Time Buyers 74\u003c\/p\u003e \u003cp\u003e6 Turning First-Time Buyers into Repeat Customers 99\u003c\/p\u003e \u003cp\u003e7 Turning Repeat Customers into Loyal Clients 131\u003c\/p\u003e \u003cp\u003e8 Turning Loyal Clients into Advocates 151\u003c\/p\u003e \u003cp\u003e9 Customer Loss: How to Prevent It and What to Do When It Strikes 173\u003c\/p\u003e \u003cp\u003e10 How to Develop a Loyalty-Driven Culture in Your Company 193\u003c\/p\u003e \u003cp\u003eThe Twelve Laws of Loyalty 217\u003c\/p\u003e \u003cp\u003eReferences 223\u003c\/p\u003e \u003cp\u003eCompany Index 233\u003c\/p\u003e \u003cp\u003eSubject Index 237\u003c\/p\u003e \u003cp\u003eJill Griffin Wants Your Stories 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405043704151,"sku":"9780787963880","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787963880.jpg?v=1730488477","url":"https:\/\/bookcurl.com\/products\/customer-loyalty-9780787963880","provider":"Book Curl","version":"1.0","type":"link"}