{"product_id":"customer-intelligence-9780470018583","title":"Customer Intelligence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDeveloped from the authors'' experience working with firms seeking to build better business intelligence, \u003ci\u003eThe Customer Information Wars\u003c\/i\u003e is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit...\" (\u003ci\u003eJournal of Direct, Data and Digital Marketing Practice\u003c\/i\u003e, March 2006)\u003c\/p\u003e \u003cp\u003e\"... this book is indispensable\" (\u003ci\u003eThe Marketer\u003c\/i\u003e, April 2006)\u003c\/p\u003e \u003cp\u003e\"it should still prove equally inspiring [as his previous book, Data Warehousing]\" (\u003ci\u003eInformation Age\u003c\/i\u003e, April 2006)\u003c\/p\u003e \u003cp\u003e\"... succeeds in crystallising a radical change in marketing....\" (\u003ci\u003eJournal of Direct Data \u0026amp; Digital Marketing Practise\u003c\/i\u003e, June 2006)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Malcolm McDonald xi                                 \u003c\/p\u003e \u003cp\u003eAcknowledgements xiii                                  \u003c\/p\u003e \u003cp\u003eIntroduction xv                                  \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Decade of Customer Information Exploitation: 1990–2000 1                                  \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Concept of Customer Intelligence: From Product to Customer 3                                  \u003c\/p\u003e \u003cp\u003eChapter 2 Achieving an Intelligence Capability: From Data to Knowledge 37                                  \u003c\/p\u003e \u003cp\u003eChapter 3 The Eclipse of Mass Marketing: From Many to One 77                                  \u003c\/p\u003e \u003cp\u003eChapter 4 Achieving Segmentation and Differentiation: From Fuzzy to Focused 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Decade of Customer Information Exchange: 2000–2010 129\u003c\/b\u003e                               \u003c\/p\u003e \u003cp\u003eChapter 5 The Collapse of Time: From Lapsed to Real 131\u003c\/p\u003e \u003cp\u003eChapter 6 Customer Privacy and Confidentiality: From Surveillance to Permission 155\u003c\/p\u003e \u003cp\u003eChapter 7 Closing the Loop: From Monologue to Dialogue 185                                  \u003c\/p\u003e \u003cp\u003eChapter 8 The New Practice of Marketing: From Selling to Buying 203                                 \u003c\/p\u003e \u003cp\u003eNotes 229                                 \u003c\/p\u003e \u003cp\u003eIndex 237                                  \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402257047895,"sku":"9780470018583","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470018583_40b3ee65-bf87-4a7b-ab7b-54978cd4269e.jpg?v=1730479865","url":"https:\/\/bookcurl.com\/products\/customer-intelligence-9780470018583","provider":"Book Curl","version":"1.0","type":"link"}