{"product_id":"customer-experience-in-the-context-of-omnichannel-retailing-9783658475673","title":"Customer Experience in the Context of Omnichannel Retailing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\"\u003eIntroduction.- Study 1: How Online Trust and Online Brand Equity TranslateOnline- and Omnichannel-Specific Instruments into Repurchase Intention.- Study 2: Links and Effects of Channel Integration in the Pre-Purchase and Purchase Stages of Omnichannel Retailers.- Study 3: Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Retailing.- Study 4: Perceived Customer Experience in a Pre-purchase Stage and a Purchase Stage. Links, Effects and Moderations.- Final Remarks.- References.\u003c\/p\u003e","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":53198254670167,"sku":"9783658475673","price":85.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/customer-experience-in-the-context-of-omnichannel-retailing-9783658475673","provider":"Book Curl","version":"1.0","type":"link"}