{"product_id":"cuadro-de-mando-integral-aplicacion-practica-9788499842707","title":"Cuadro de mando integral aplicación práctica","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe balanced scorecard is a management tool and corporate control for translating strategic objectives into results. It is a tool based on measuring the evolution of the company from different perspectives, traditional financial and non-financial (customers, internal processes and learning - growth), which also condition the life of a company and which drive their growth and future.Traditional financial measures are not sufficient to measure the set of internal and external business processes. The Scorecard addresses the need to calculate a different way the effects of the activities that create value: the value of ideas, relationships with customers and suppliers, the processes of innovation, quality, knowledge, ... inside a strategic business vision.\\n","brand":"Book Curl","offers":[{"title":"Default Title","offer_id":49545916121431,"sku":"9788499842707","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/cuadro-de-mando-integral-aplicacion-practica-9788499842707","provider":"Book Curl","version":"1.0","type":"link"}