{"product_id":"csr-strategies-9780470825204","title":"CSR Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGlobalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.  \u003cp\u003eTo ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProfit\u003c\/li\u003e \u003cli\u003ePeople\u003c\/li\u003e \u003cli\u003ePlanet\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWell defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.  \u003c\/p\u003e\u003cp\u003eBenefits of Corporate Social Responsibility.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Strategies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk.\u003c\/p\u003e \u003cp\u003e2 A New Phenomenon.\u003c\/p\u003e \u003cp\u003e3 The Fundamentals and Evolution of CSR.\u003c\/p\u003e \u003cp\u003e4 How to Optimize CSR.\u003c\/p\u003e \u003cp\u003e5 Why and When to Apply CSR Activities.\u003c\/p\u003e \u003cp\u003e6 Managing, Monitoring, and Reporting.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Case Studies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 1 PT Unilever Indonesia, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 2 PT Bank Danamon Indonesia, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 3 PURA Group.\u003c\/p\u003e \u003cp\u003eCase Study 4 PT Astra International, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 5 PT Indo Tambangraya Megah, Tbk.\u003c\/p\u003e \u003cp\u003eCase Study 6 H.J. Heinz.\u003c\/p\u003e \u003cp\u003eCase Study 7 TNT International B.V., the Netherlands.\u003c\/p\u003e \u003cp\u003eCase Study 8 Intel Corporation, US.\u003c\/p\u003e \u003cp\u003eCase Study 9 Motorola.\u003c\/p\u003e \u003cp\u003eCase Study 10 CSR in Thailand.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402431078743,"sku":"9780470825204","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470825204.jpg?v=1730480380","url":"https:\/\/bookcurl.com\/products\/csr-strategies-9780470825204","provider":"Book Curl","version":"1.0","type":"link"}