{"product_id":"crowdstorm-9781118433201","title":"Crowdstorm","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA practical guide to tapping into the abundant ideas and talent outside your organization\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSuccessful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere.\u003c\/p\u003e \u003cp\u003eThe Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming.\u003c\/p\u003e \u003cp\u003eBut how do you organize so many people and ideas to get the best results?\u003c\/p\u003e \u003cp\u003eOur goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction v\u003c\/p\u003e \u003cp\u003eChapter 1 First, Some Context 1\u003c\/p\u003e \u003cp\u003eChapter 2 Intellectual Property, Confidentiality, and Brands 21\u003c\/p\u003e \u003cp\u003eChapter 3 Ask the Right Question 41\u003c\/p\u003e \u003cp\u003eChapter 4 Fair Incentives to Motivate 59\u003c\/p\u003e \u003cp\u003eChapter 5 Build the Coalition 81\u003c\/p\u003e \u003cp\u003eChapter 6 Recruit the Best Participants 103\u003c\/p\u003e \u003cp\u003eChapter 7 Manage Communities to Facilitate Great Outcomes 121\u003c\/p\u003e \u003cp\u003eChapter 8 Understand Participant Contributions 145\u003c\/p\u003e \u003cp\u003eChapter 9 Reign in the Tyranny of Ideas 161\u003c\/p\u003e \u003cp\u003eChapter 10 Choose the Right Online Space 181\u003c\/p\u003e \u003cp\u003eChapter 11 Meta 199\u003c\/p\u003e \u003cp\u003eAcknowledgments 209\u003c\/p\u003e \u003cp\u003eNotes 211\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53186829058391,"sku":"9781118433201","price":18.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/crowdstorm-9781118433201","provider":"Book Curl","version":"1.0","type":"link"}