{"product_id":"crossover-creativity-9780857199881","title":"Crossover Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIdeas don?t come from nothing. \u003cbr\u003e\u003cbr\u003eThey come from what is already inside people?s brains.\u003cbr\u003e\u003cbr\u003eAnd so it?s not true to say that people have ideas. \u003cbr\u003e\u003cbr\u003eIn fact, ideas have people.\u003cbr\u003e\u003cbr\u003eThe more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.\u003cbr\u003e\u003cbr\u003eIn this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from?as a guide for those who have to generate ideas in advertising, business, or the wider world.\u003c\/p\u003e","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":48866073379159,"sku":"9780857199881","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857199881.jpg?v=1722276912","url":"https:\/\/bookcurl.com\/products\/crossover-creativity-9780857199881","provider":"Book Curl","version":"1.0","type":"link"}