{"product_id":"crosscultural-selling-for-dummies-9780470377017","title":"CrossCultural Selling For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDo you want to increase your sales? Why not tap the fastest-growing consumer market in the country?  According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Mastering the Multicultural Mind-Set.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Expanding Your Market.\u003c\/p\u003e \u003cp\u003eChapter 2: Realizing the Incredible Untapped Potential of the Multicultural Market.\u003c\/p\u003e \u003cp\u003eChapter 3: Assessing Your Cross-Cultural Sales Readiness.\u003c\/p\u003e \u003cp\u003eChapter 4: Developing Cross-Cultural Competency.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Multicultural Marketing and Beyond.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Building a Marketing Campaign with Global Appeal.\u003c\/p\u003e \u003cp\u003eChapter 6: Developing a Comprehensive Program.\u003c\/p\u003e \u003cp\u003eChapter 7: Building Your Diversity-Friendly Place of Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: A Crash Course in Cross-Cultural Sales.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Mastering the Meet and Greet.\u003c\/p\u003e \u003cp\u003eChapter 9: Building Rapport with Culturally Diverse Clientele.\u003c\/p\u003e \u003cp\u003eChapter 10: Investigating Needs and Probing for Buying Signals.\u003c\/p\u003e \u003cp\u003eChapter 11: Adapting Your Sales Presentation and Techniques.\u003c\/p\u003e \u003cp\u003eChapter 12: Closing the Sale with Diverse Clients.\u003c\/p\u003e \u003cp\u003eChapter 13: Negotiating with Natural-Born Hagglers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Taking Your Game to the Next Level.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Tweaking Your Customer-Service Skills.\u003c\/p\u003e \u003cp\u003eChapter 15: Generating Word-of-Mouth Referrals.\u003c\/p\u003e \u003cp\u003eChapter 16: Building, Managing, and Retaining a Diverse Sales Team.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Myths about Customers from Other Cultures.\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Common Stereotypes of Americans.\u003c\/p\u003e \u003cp\u003eAppendix: Culture-Specifi c Insiders Information.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402318094679,"sku":"9780470377017","price":13.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/crosscultural-selling-for-dummies-9780470377017","provider":"Book Curl","version":"1.0","type":"link"}