{"product_id":"crosscultural-aspects-of-tourism-and-hospitality-9781032988993","title":"CrossCultural Aspects of Tourism and Hospitality","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eCross-Cultural Aspects of Tourism and Hospitality \u003c\/i\u003eoffers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry â services marketing and consumer behaviour, management, organisational behaviour, and human resource management.\u003c\/p\u003e\u003cp\u003eThis book takes research-based approach critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a comprehensive perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include:\u003c\/p\u003e\u003cp\u003e  New content on technological advancements such as the impact of advanced technologies such as AI in general, and the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.\u003c\/p\u003e\u003cp\u003e  New international case studies throughout to show the application of theory\u003c\/p\u003e\u003cp\u003e  New problem-solving tasks, chapter takeaways and checkpoints in each chapter to aid understanding.\u003c\/p\u003e\u003cp\u003eThis will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51535033303383,"sku":"9781032988993","price":39.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/crosscultural-aspects-of-tourism-and-hospitality-9781032988993","provider":"Book Curl","version":"1.0","type":"link"}