{"product_id":"critical-marketing-issues-in-contemporary-marketing-9780470512005","title":"Critical Marketing  Issues in Contemporary Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...an illuminating look at today's marketing profession.\" The Marketer June 2008\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements xi  \u003cp\u003eChapter 1 Critical Marketing: A Limit Attitude 1\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Rethinking the Development of Marketing 29\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Early Development of the Philosophy of Marketing Thought 45\u003cbr\u003e \u003ci\u003eD.G. Brian Jones and David D. Monieson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Critical Reflections on Consumer Research 85\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91\u003cbr\u003e \u003ci\u003eMark Tadajewski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131\u003cbr\u003e \u003ci\u003eElizabeth C. Hirschman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157\u003cbr\u003e \u003ci\u003eJohn O'Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing and Society 183\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Marketing, the Consumer Society and Hedonism 187\u003cbr\u003e \u003ci\u003eJohn O'Shaughnessy and Nicholas Jackson O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211\u003cbr\u003e \u003ci\u003eTerrence H. Witkowski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 On Negotiating the Market? 245\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sustainable Marketing 253\u003cbr\u003e \u003ci\u003eYnte K. van Dam and Paul A.C. Apeldoorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271\u003cbr\u003e \u003ci\u003eSusan Dobscha and Julie L. Ozanne\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Past Postmodernism? 301\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311\u003cbr\u003e \u003ci\u003eStephen J. Gould\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329\u003cbr\u003e \u003ci\u003eAdam Arvidsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345\u003cbr\u003e \u003ci\u003ePauline Maclaran and Lorna Stevens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Postcolonialism and Marketing 363\u003cbr\u003e \u003ci\u003eGavin Jack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 385\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":52090689028439,"sku":"9780470512005","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470512005.jpg?v=1762273093","url":"https:\/\/bookcurl.com\/products\/critical-marketing-issues-in-contemporary-marketing-9780470512005","provider":"Book Curl","version":"1.0","type":"link"}