{"product_id":"critical-marketing-9780470511985","title":"Critical Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCritical Marketing,\u003c\/i\u003e edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.  \u003cp\u003e\u003ci\u003eCritical Marketing\u003c\/i\u003e is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCritical Marketing\u003c\/i\u003e is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eChapter 1 Critical Marketing: A Limit Attitude 1\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Rethinking the Development of Marketing 29\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Early Development of the Philosophy of Marketing Thought 45\u003cbr\u003e \u003ci\u003eD.G. Brian Jones and David D. Monieson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Critical Reflections on Consumer Research 85\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91\u003cbr\u003e \u003ci\u003eMark Tadajewski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131\u003cbr\u003e \u003ci\u003eElizabeth C. Hirschman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing and Society 183\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Marketing, the Consumer Society and Hedonism 187\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211\u003cbr\u003e \u003ci\u003eTerrence H. Witkowski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 On Negotiating the Market? 245\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sustainable Marketing 253\u003cbr\u003e \u003ci\u003eYnte K. van Dam and Paul A.C. Apeldoorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271\u003cbr\u003e \u003ci\u003eSusan Dobscha and Julie L. Ozanne\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Past Postmodernism? 301\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311\u003cbr\u003e \u003ci\u003eStephen J. Gould\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329\u003cbr\u003e \u003ci\u003eAdam Arvidsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345\u003cbr\u003e \u003ci\u003ePauline Maclaran and Lorna Stevens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Postcolonialism and Marketing 363\u003cbr\u003e \u003ci\u003eGavin Jack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 385\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48733786898775,"sku":"9780470511985","price":38.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470511985.jpg?v=1720001686","url":"https:\/\/bookcurl.com\/products\/critical-marketing-9780470511985","provider":"Book Curl","version":"1.0","type":"link"}