{"product_id":"creativity-unlimited-9780470770849","title":"Creativity Unlimited","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreativity is not about taking chances, it is about ascertaining success. In Creativity Unlimited , you will learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule. The rule is that creativity leads to success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\"It's welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks.\"\u003c\/i\u003e (Management Today, November 2008)  \u003cp\u003e\u003ci\u003e\"...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles.\"\u003c\/i\u003e (Independent, November 4th 2008)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements.  \u003cp\u003e1 Why this book?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: It’s About Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Why creativity?\u003c\/p\u003e \u003cp\u003e3 Are you creative?\u003c\/p\u003e \u003cp\u003e4 Why is creativity so important?\u003c\/p\u003e \u003cp\u003e5 Isn’t creativity dangerous?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Think Inside the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 What is creativity?\u003c\/p\u003e \u003cp\u003e7 The creative result.\u003c\/p\u003e \u003cp\u003e8 The creative process.\u003c\/p\u003e \u003cp\u003e9 The creative person .\u003c\/p\u003e \u003cp\u003e10 Thinking inside the box.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Expanding the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 The four walls of the box.\u003c\/p\u003e \u003cp\u003e12 The first wall: conventions and rules.\u003c\/p\u003e \u003cp\u003e13 The second wall: common sense.\u003c\/p\u003e \u003cp\u003e14 The third wall: physiology.\u003c\/p\u003e \u003cp\u003e15 The fourth wall: consciousness.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Filling the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 There’s no such thing as ‘useless’ knowledge.\u003c\/p\u003e \u003cp\u003e17 The brain is lazy.\u003c\/p\u003e \u003cp\u003e18 The power in brands.\u003c\/p\u003e \u003cp\u003e19 Associations.\u003c\/p\u003e \u003cp\u003e20 The context rules.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: Shaking the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 Preparations for the final step.\u003c\/p\u003e \u003cp\u003e22 Shaking the box side to side.\u003c\/p\u003e \u003cp\u003e23 Shaking the box up and down.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI: Congratulations: You’ve Become Smarter.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24 Are you a creative business innovator?\u003c\/p\u003e \u003cp\u003eFurther Reading.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402428981591,"sku":"9780470770849","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470770849.jpg?v=1730480373","url":"https:\/\/bookcurl.com\/products\/creativity-unlimited-9780470770849","provider":"Book Curl","version":"1.0","type":"link"}