{"product_id":"creativity-inc-9780593070093","title":"Creativity Inc.","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE EXPANDED EDITION\u003cbr\u003e\u003cbr\u003e''Just might be the best business book ever written'' \u003c\/b\u003e\u003ci\u003eForbes Magazine\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e''This book should be required reading for any manager'' \u003c\/b\u003eCharles Duhigg\u003cbr\u003e\u003cb\u003e''Full of detail about an interesting, intricate business'' \u003c\/b\u003e\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e______________________________________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar''s singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e quartet, \u003ci\u003eFinding Nemo\u003c\/i\u003e, \u003ci\u003eThe Incredibles\u003c\/i\u003e, \u003ci\u003eUp\u003c\/i\u003e, and \u003ci\u003eWALL-E\u003c\/i\u003e, which have gone on to set box-office records and garner thirty Acad\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMany have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In \u003cb\u003e\u003ci\u003eCreativity, Inc.\u003c\/i\u003e\u003c\/b\u003e Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation. * George Lucas *\u003cbr\u003eThis is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another. * Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence *\u003cbr\u003eJust might be the best business book ever written * Forbes Magazine *\u003cbr\u003ePixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of \u003ci\u003eCreativity Inc., \u003c\/i\u003eEd Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the \u003ci\u003eToy Story\u003c\/i\u003e trilogy, \u003ci\u003eUp\u003c\/i\u003e and \u003ci\u003eWall-E\u003c\/i\u003e. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture * Financial Times *\u003cbr\u003eAchieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager * Charles Duhigg - Author of THE POWER OF HABIT *\u003c\/p\u003e","brand":"Transworld Publishers Ltd","offers":[{"title":"Default Title","offer_id":48735574196567,"sku":"9780593070093","price":19.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780593070093.jpg?v=1723810265","url":"https:\/\/bookcurl.com\/products\/creativity-inc-9780593070093","provider":"Book Curl","version":"1.0","type":"link"}