{"product_id":"creative-execution-9781118351093","title":"Creative Execution","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe ultimate game-changer for reinventing strategy and igniting people    Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFOREWORD ix  \u003cp\u003eACKNOWLEDGEMENTS xiii\u003c\/p\u003e \u003cp\u003eINTRODUCTION 1\u003c\/p\u003e \u003cp\u003eCHAPTER 1: ALEXANDER AT GAUGAMELA 17\u003c\/p\u003e \u003cp\u003eCHAPTER 2: NELSON AT TRAFALGAR 39\u003c\/p\u003e \u003cp\u003eCHAPTER 3: YAMAMOTO AT PEARL HARBOR 57\u003c\/p\u003e \u003cp\u003eCHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81\u003c\/p\u003e \u003cp\u003eCHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111\u003c\/p\u003e \u003cp\u003eCHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127\u003c\/p\u003e \u003cp\u003eCHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149\u003c\/p\u003e \u003cp\u003eCHAPTER 8: GOOGLE OGLES MICROSOFT 173\u003c\/p\u003e \u003cp\u003eCHAPTER 9: CREATIVE EXECUTION IN ACTION 197\u003c\/p\u003e \u003cp\u003eCHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217\u003c\/p\u003e \u003cp\u003eENDNOTES 231\u003c\/p\u003e \u003cp\u003eINDEX 243\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406855741783,"sku":"9781118351093","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118351093.jpg?v=1730497356","url":"https:\/\/bookcurl.com\/products\/creative-execution-9781118351093","provider":"Book Curl","version":"1.0","type":"link"}