{"product_id":"creating-strategic-leverage-9780471631422","title":"Creating Strategic Leverage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNot only examines how to analyze industry structure and how todetermine your company''s competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what''s feasible and what''s not, depending onyour company''s position. Packed with case studies from suchindustries as AT\u0026amp;T, Federal Express, United Airlines and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eUNDERSTANDING STRATEGIC LEVERAGE.\u003cbr\u003e \u003cbr\u003e Strategic Leverage: A New Paradigm.\u003cbr\u003e \u003cbr\u003e Industry Structure and Strategic Leverage.\u003cbr\u003e \u003cbr\u003e How Competitive Position Restricts Leverage and LimitsChoices.\u003cbr\u003e \u003cbr\u003e How Competitive Forces Affect Leverage.\u003cbr\u003e \u003cbr\u003e ANALYZING STRATEGIC LEVERAGE.\u003cbr\u003e \u003cbr\u003e Analyzing Freedom of Maneuver.\u003cbr\u003e \u003cbr\u003e Likely Returns of the Three Generic Strategies.\u003cbr\u003e \u003cbr\u003e How Strategic Leverage and Company Choices Change as IndustriesEvolve.\u003cbr\u003e \u003cbr\u003e Strategic Mapping: A Tool for Visualizing Leverage.\u003cbr\u003e \u003cbr\u003e Using Market Signals to Create or Modify Leverage.\u003cbr\u003e \u003cbr\u003e EXPLOITING STRATEGIC LEVERAGE.\u003cbr\u003e \u003cbr\u003e Selecting Strategies That Exploit Leverage.\u003cbr\u003e \u003cbr\u003e How Successful New Products Capitalize on Leverage.\u003cbr\u003e \u003cbr\u003e How Strategic Leverage Influences Product Tactics.\u003cbr\u003e \u003cbr\u003e Why Channels Can Become Industry ``Fault Lines''.\u003cbr\u003e \u003cbr\u003e Using Pricing to Create, Maneuver and Maintain Leverage.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402646856023,"sku":"9780471631422","price":52.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471631422.jpg?v=1730481096","url":"https:\/\/bookcurl.com\/products\/creating-strategic-leverage-9780471631422","provider":"Book Curl","version":"1.0","type":"link"}