{"product_id":"creating-a-thriving-business-how-to-build-an-immensely-profitable-business-in-7-easy-steps-9781614483465","title":"Creating a Thriving Business: How to Build an","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCreating a Thriving Business\u003c\/i\u003e is the definitive guide to achieving your hopes and dreams for your business.\u003cbr\u003e \u003cbr\u003e  Good business owners and leaders have expectations for today, hopes for tomorrow and dreams for their business down the road. They've asked themselves - \"\"If this is the business I have and that is the business I want, how do I get from here to there?”\u003cbr\u003e \u003cbr\u003e  Utilizing a unique methodology built upon his experience with over 1,200 businesses over the past 17 years, George Horrigan shows how to accomplish these dreams.  Employing this straightforward and extremely effective process will help entrepreneurs and business leaders achieve the goals for their businesses in record time.\u003ci\u003e\u003cbr\u003e \u003cbr\u003e  Creating a Thriving Business\u003c\/i\u003e explains how to create a successful and immensely profitable business by providing a systematic, structured approach to beat the competition.  It guides you step by step, using specific strategies and proven, practical tools to solve real world problems and get the desired results including:\u003cbr\u003e \u003cbr\u003e  1.  Defining specific goals for your business\u003cbr\u003e  2.  Creating a concrete and comprehensive strategy for your business\u003cbr\u003e  3.  Developing and following through with an explicit execution plan\u003cbr\u003e  4.  Obtaining or providing sufficient capital for your business\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“I can highly recommend this book to anyone starting a business, or who wants to spur their business growth. \u003ci\u003eCreating a Thriving Business\u003c\/i\u003e shows you how to systematically eliminate the guesswork and uncertainty associated with trying to grow a business.”\u003cbr\u003e—Bob Bare\u003cbr\u003eauthor of \u003ci\u003eMore Power! An Entrepreneur’s Roadmap to Success\u003c\/i\u003e, founder of Best Selling Experts\u003cbr\u003e\u003cbr\u003e“George Horrigan is obviously an author you can trust. He gently takes you by the hand and leads you to success as a business owner. He does not make it sound easy. But he does make it sound possible. He does not regale you with tales of how quickly it will happen. But he proves to you that it will happen eventually. Even God had to wait. For you, as for Him, it will be worth the wait.”\u003cbr\u003e—Jay Conrad Levinson\u003cbr\u003eAuthor of the \u003ci\u003eGuerrilla Marketing\u003c\/i\u003e series\u003cbr\u003e\u003cbr\u003e“In \u003ci\u003eCreating a Thriving Business\u003c\/i\u003e, George Horrigan has weaved together his experience in starting and growing seven businesses, extensive research performed over the past 25 years, and consulting with over 1,200 businesses in order to give the reader an easy, step by step methodology to create a successful, thriving business.”\u003cbr\u003e-Rick Frishman\u003cbr\u003eFounder Planned TV Arts\/Media Connect, www.rickfrishman.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter Summaries    \u003cbr\u003e  Acknowledgements\u003cbr\u003e  Introduction\u003cbr\u003e \u003cbr\u003e  Chapter One—Choosing A Business    \u003cbr\u003e  Looking Inside: Ideas From Within\u003cbr\u003e  Looking Outward: Ideas From The World Around You    \u003cbr\u003e  Inside And Out: Combining Both Approaches\u003cbr\u003e  Idea Sources: An Endless Well    \u003cbr\u003e  Tough Choices: Product Or Customer First?\u003cbr\u003e  Major Factors: Narrowing Your Choices    \u003cbr\u003e  Naming Your Business    \u003cbr\u003e  Timing Issues    \u003cbr\u003e  Tyranny Of The Urgent\u003cbr\u003e  The Business Choice Chicken-And-Egg Syndrome    \u003cbr\u003e \u003cbr\u003e  Chapter Two—Recipe For A Thriving Business    \u003cbr\u003e  Recipe For A Thriving Business    \u003cbr\u003e  Components Of A Thriving Business    \u003cbr\u003e  Why This Structure Matters\u003cbr\u003e  A Unique Methodology    \u003cbr\u003e  A Traditional Business Plan Versus The Structure Of Profitability    \u003cbr\u003e \u003cbr\u003e  Chapter Three—Step #1: Vision    \u003cbr\u003e  Why You Need A Vision For Your Business    \u003cbr\u003e  Vision: What Does It Really Mean?    \u003cbr\u003e  Four Benefits Of Having A Compelling Vision\u003cbr\u003e  The Importance Of A Compelling Vision    \u003cbr\u003e  Sources Of A Vision    \u003cbr\u003e  Developing A Vision\u003cbr\u003e  Three Steps To Creating A Compelling Vision    \u003cbr\u003e  What Does A Compelling Vision Look Like?\u003cbr\u003e  The Importance Of A Win\/Win Experience\u003cbr\u003e  Mission Statement Versus Slogan Versus Vision\u003cbr\u003e  Incubating Your Vision\u003cbr\u003e  Three Problems\u003cbr\u003e \u003cbr\u003e  Chapter Four—Step #2: Critical Success Factors And Strategy\u003cbr\u003e  What Is A Critical Success Factor For A Business?\u003cbr\u003e  Your Critical Success Factors\u003cbr\u003e  Critical Success Factor Analysis: The Foundation\u003cbr\u003e  What Will This Analysis Accomplish?\u003cbr\u003e  Synchronizing Vision And Critical Success Factors\u003cbr\u003e  Making Implementation Measurable\u003cbr\u003e  Your Strategic Plan: The Road Map For Achieving Your Vision\u003cbr\u003e  Creating A Sustainable Competitive Advantage\u003cbr\u003e \u003cbr\u003e  Chapter 5 — Step #3: Marketing\u003cbr\u003e  Where Do Marketing And Sales Fit In?\u003cbr\u003e  The Importance Of Your Marketing And Sales Area\u003cbr\u003e  Overview Of Your Marketing And Sales Area\u003cbr\u003e  Your Number Of Potential Buyers\u003cbr\u003e  Awareness Of A Need For Your Product Or Service\u003cbr\u003e  Understanding Your Customer\u003cbr\u003e  Attractiveness Of Your Solution\u003cbr\u003e  Create Experiences Worth Repeating\u003cbr\u003e  Their Awareness Of Your Solution\u003cbr\u003e  Updating Your Critical Success Factors\u003cbr\u003e \u003cbr\u003e  Chapter 6—Step #4: Sales And Related Areas\u003cbr\u003e  Your Delivery Channels\u003cbr\u003e  Effectiveness Of Your Sales Processes\u003cbr\u003e  Sales Is An Ongoing Process\u003cbr\u003e  Meeting And Exceeding Your Customer’s Expectations\u003cbr\u003e  Assessing Your Competition\u003cbr\u003e  Updating Your Critical Success Factors\u003cbr\u003e \u003cbr\u003e  Chapter 7—Step #5: Producing Your Product Or Service\u003cbr\u003e  What Production Means    \u003cbr\u003e  The Production Chicken-And-Egg Syndrome\u003cbr\u003e  Overview Of Your Production Area\u003cbr\u003e  The Five Elements Of Your Strategic Advantage\u003cbr\u003e  Exceptional Versus Great Versus Good Versus Average    \u003cbr\u003e  Product Cost Advantage    \u003cbr\u003e  Product Quality    \u003cbr\u003e  Delivery Time Or Convenience    \u003cbr\u003e  Customer Service    \u003cbr\u003e  The Uniqueness Of Your Product    \u003cbr\u003e  Developing Your Strategic Advantage    \u003cbr\u003e  Updating Your Critical Success Factors    \u003cbr\u003e \u003cbr\u003e  Chapter Eight—Step #6: Financing Your Business    \u003cbr\u003e  Why The Funding Of A Business Is So Important    \u003cbr\u003e  Your Overall Financing Needs    \u003cbr\u003e  Evaluating Your Financing Needs    \u003cbr\u003e  Tools For Calculating Your Financing Needs    \u003cbr\u003e  Types Of Financing    \u003cbr\u003e  Sources Of Financing    \u003cbr\u003e  Evaluation Of Financing Criteria    \u003cbr\u003e  Obtaining Funding    \u003cbr\u003e  Updating Your Critical Success Factors    \u003cbr\u003e \u003cbr\u003e  Chapter 9—Step #7: Execution—Innovating And Systematizing    \u003cbr\u003e  Business Planning Activities    \u003cbr\u003e  Developing A Game-Changing Vision    \u003cbr\u003e  Recrafting And Recasting Your Vision    \u003cbr\u003e  Innovation\u003cbr\u003e  Fruit Stands Versus Factories    \u003cbr\u003e  Systems    \u003cbr\u003e  Your Daily Role In Your Business    \u003cbr\u003e  Updating Your Critical Success Factors    \u003cbr\u003e \u003cbr\u003e  Chapter Ten—In Conclusion    \u003cbr\u003e \u003cbr\u003e  About The Author    \u003cbr\u003e  Free Special Bonuses    \u003cbr\u003e  Additional Resources","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359734169943,"sku":"9781614483465","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781614483465.jpg?v=1754125549","url":"https:\/\/bookcurl.com\/products\/creating-a-thriving-business-how-to-build-an-immensely-profitable-business-in-7-easy-steps-9781614483465","provider":"Book Curl","version":"1.0","type":"link"}