{"product_id":"covert-cows-and-chickfila-9781400213221","title":"Covert Cows and ChickfilA","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDuring his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In \u003cem\u003eCovert Cows and Chick-fil-A\u003c\/em\u003e, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic Eat Mor Chikin cow campaign. \u003c\/p\u003e\u003cp\u003eDrawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company''s founder, Truett Cathy, Robinson explains the import\u003c\/p\u003e","brand":"Thomas Nelson Publishers","offers":[{"title":"Default Title","offer_id":51019777409367,"sku":"9781400213221","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781400213221.jpg?v=1750781244","url":"https:\/\/bookcurl.com\/products\/covert-cows-and-chickfila-9781400213221","provider":"Book Curl","version":"1.0","type":"link"}