{"product_id":"countryoforigin-effect-in-international-business-9781032537870","title":"CountryofOrigin Effect in International Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eVarious phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.\u003c\/p\u003e\u003cp\u003eThis edited book offers a multifaceted approach to COO and COE. It explores COO communication\/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eList of Figures\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eList of Tables\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eIntroduction: The country of origin (COO), country-of-origin (COO) dimensions, and country-of-origin effect (COE) – general overview and theoretical approaches\u003c\/p\u003e\u003cp\u003eMarzanna K. Witek-Hajduk and Anna Grudecka\u003c\/p\u003e\u003cp\u003ePart I: Country of origin in international business – a strategic perspective \u003c\/p\u003e\u003cp\u003e1. Country of origin as a challenge in international business: The strategic perspectives of companies from developed vs emerging markets \u003c\/p\u003e\u003cp\u003eMarzanna K. Witek-Hajduk\u003c\/p\u003e\u003cp\u003e2. Managing country-of-origin effect through public-private cooperation: A review of international practices\u003c\/p\u003e\u003cp\u003eMagdalena Florek and Marta Hereźniak\u003c\/p\u003e\u003cp\u003e3. Approach to the country-of-origin in the context of corporate responsibility and sustainability\u003c\/p\u003e\u003cp\u003eAnna Napiórkowska\u003c\/p\u003e\u003cp\u003e4. Rebranding and country-of-origin effect\u003c\/p\u003e\u003cp\u003eNatalia Wojciechowska\u003c\/p\u003e\u003cp\u003ePart II: Country of origin in international business – economic and legal aspects \u003c\/p\u003e\u003cp\u003e5. Communicating the country-of-origin in advertising: Semiotic persuasion\u003c\/p\u003e\u003cp\u003eEwa Szczęsna\u003c\/p\u003e\u003cp\u003e6. Linking agri-food products with their origin: how can establishing a geographical indication benefit EU food producers and exporters? \u003c\/p\u003e\u003cp\u003eAgnieszka Hajdukiewicz\u003c\/p\u003e\u003cp\u003e7. Legal pitfalls of country-of-origin determination\u003c\/p\u003e\u003cp\u003eEdyta Małecka-Ziembińska, Anna Siwiec and Beata Stępień\u003c\/p\u003e\u003cp\u003ePart III: Country of origin effect in international business – a consumer perspective \u003c\/p\u003e\u003cp\u003e8. \u003ci\u003eHaute couture\u003c\/i\u003e, Versace law, \"made-in Germany\" and \"made-in Poland\"\u003c\/p\u003e\u003cp\u003e– a legal comparative perspective on edging out the competition with brand origin\u003c\/p\u003e\u003cp\u003eMarlena Jankowska, Mirosław Pawełczyk and Justyna Kania\u003c\/p\u003e\u003cp\u003e9. Country-of-origin effect as a challenge in international business – a perspective of consumers from developed vs. emerging markets\u003c\/p\u003e\u003cp\u003eAnna Grudecka\u003c\/p\u003e\u003cp\u003e10. The impact of COO on consumers' perception of luxury goods\u003c\/p\u003e\u003cp\u003eBeata Stępień\u003c\/p\u003e\u003cp\u003e11. The impact of country-of-origin and region-of-origin on the evaluation and pricing of food products. The role of consumer ethnocentrism\u003c\/p\u003e\u003cp\u003eJarosław Górski, Magdalena Brzozowicz and Karolina Jończyk\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":52090772586839,"sku":"9781032537870","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032537870.jpg?v=1762273395","url":"https:\/\/bookcurl.com\/products\/countryoforigin-effect-in-international-business-9781032537870","provider":"Book Curl","version":"1.0","type":"link"}