{"product_id":"cotton-companies-fashion-the-fabric-of-our-lives-9781783206858","title":"Cotton: Companies, Fashion \u0026 The Fabric of Our","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. It is rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments – with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the marketing of cotton goods, and the way that brand marketing creates distinctions, valuable in the marketplace, between various versions of what are at base similar items of clothing, like t-shirts and underclothes. The book also explores the importance of the 'Made in the USA' campaign, with its appeal to consumers concerned about local manufacturing employment, reduced resource use and social responsibility.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements\u003cbr\u003e Joseph H. Hancock, II, Nioka N. Wyatt \u0026amp; Tasha L. Lewis\u003c\/p\u003e  \u003cp\u003eCotton Incorporated\u003cbr\u003e Nioka N. Wyatt\u003c\/p\u003e  \u003cp\u003eThe Historical Thread of Cotton\u003cbr\u003e Virginia Theerman\u003c\/p\u003e  \u003cp\u003eAppalatch: Democratically Disrupting Domestic Production through Innovation\u003cbr\u003e Sarah Portway\u003c\/p\u003e  \u003cp\u003eMade in the USA: Spotlight on Fashions Unlimited\u003cbr\u003e Shahida Hasan\u003c\/p\u003e  \u003cp\u003eStudy NY’s Domestic Organic Cotton Farm-to-Fashion Supply Chain\u003cbr\u003e Helen Trejo\u003c\/p\u003e  \u003cp\u003eRaleigh Denim: Curating Each Detail to Create the Perfect Jeans\u003cbr\u003e Stephen Guarino \u0026amp; Joseph H. Hancock, II\u003c\/p\u003e  \u003cp\u003eHow the Oranges Allowed Lilly to Blossom from Juices to Dresses\u003cbr\u003e Shahida Hasan \u0026amp; Nioka N. Wyatt\u003c\/p\u003e  \u003cp\u003eEileen Fisher: Timeless Visionary\u003cbr\u003e Autumn S. Newell\u003c\/p\u003e  \u003cp\u003eTrend Forecasting\u003cbr\u003e Nioka N. Wyatt\u003c\/p\u003e","brand":"Intellect Books","offers":[{"title":"Default Title","offer_id":51042265989463,"sku":"9781783206858","price":29.4,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/cotton-companies-fashion-the-fabric-of-our-lives-9781783206858","provider":"Book Curl","version":"1.0","type":"link"}