{"product_id":"corporate-reputation-brand-and-communication-9780273727590","title":"Corporate Reputation Brand and Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr Stuart Roper\u003c\/b\u003eis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChris Fill\u003c\/b\u003e is a Director of Fillassociates. He has authored several books, including his internationally recognised \u003ci\u003eMarketing Communications\u003c\/i\u003e. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, \u003ci\u003eManaging Corporat\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eChapter 1   The Rise of Corporate Reputation\u003c\/p\u003e \u003cp\u003eChapter 2   The Scope of Corporate Reputation\u003c\/p\u003e \u003cp\u003eChapter 3  The Significance of Corporate Culture \u003c\/p\u003e \u003cp\u003eChapter 4    Measuring Corporate Reputation\u003c\/p\u003e \u003cp\u003eChapter 5   The Branding-Reputation Dilemma\u003c\/p\u003e \u003cp\u003eChapter 6   The Rise of Corporate Brands\u003c\/p\u003e \u003cp\u003eChapter 7  Measuring Corporate Brands\u003c\/p\u003e \u003cp\u003eChapter 8   The Future for Brands\u003c\/p\u003e \u003cp\u003eChapter 9    The Dimensions of Corporate Communication\u003c\/p\u003e \u003cp\u003eChapter 10    Contexts for Corporate Communication\u003c\/p\u003e \u003cp\u003eChapter 11    Symbols, Tools and the Media\u003c\/p\u003e \u003cp\u003eChapter 12 Methods of Corporate Communication\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017725313367,"sku":"9780273727590","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273727590.jpg?v=1750774469","url":"https:\/\/bookcurl.com\/products\/corporate-reputation-brand-and-communication-9780273727590","provider":"Book Curl","version":"1.0","type":"link"}