{"product_id":"corporate-reputation-9780470171509","title":"Corporate Reputation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise For \u003ci\u003eCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003eIn a sea of business books, \u003ci\u003eCorporate Reputation\u003c\/i\u003e is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that''s provocative, insightful, and needs to be heard.\u003cbr\u003e Heidi Henkel Sinclair, Director of Communications, Bill \u0026amp; Melinda Gates Foundation\u003c\/p\u003e \u003cp\u003eEvery CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company''s reputation. Anyone who depends upon or shapes a company''s reputationcustomers, employees, news media, NGOs, and bloggerswill benefit from reading Dr. Gaines-Ross''s book and will learn more about the influence they wield over corporate reputations.\u003cbr\u003e Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School\u003c\/p\u003e \u003cp\u003eAt a time when companies are facing unprecedented reputation crises co\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.\" (\u003ci\u003emarketingpilgrim.com\u003c\/i\u003e, April 3, 2008)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.  \u003c\/p\u003e\u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Matters.\u003c\/p\u003e \u003cp\u003eA Tipping Point.\u003c\/p\u003e \u003cp\u003eReputation Advantage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Loss.\u003c\/p\u003e \u003cp\u003eReputation Erosion.\u003c\/p\u003e \u003cp\u003eThe New Reputation Rules of Engagement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSecond Acts.\u003c\/p\u003e \u003cp\u003eReputation Rising.\u003c\/p\u003e \u003cp\u003eOne Step at a Time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRescue.\u003c\/p\u003e \u003cp\u003eStep 1: Take the Heat—Leader First.\u003c\/p\u003e \u003cp\u003eStep 2: Communicate Tirelessly.\u003c\/p\u003e \u003cp\u003eStep 3: Don’t Underestimate Your Critics and Competitors.\u003c\/p\u003e \u003cp\u003eStep 4: Reset the Company Clock.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRewind.\u003c\/p\u003e \u003cp\u003eStep 5: Analyze What Went Wrong and Right.\u003c\/p\u003e \u003cp\u003eStep 6: Measure, Measure, and Measure Again.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRestore.\u003c\/p\u003e \u003cp\u003eStep 7: Right the Culture.\u003c\/p\u003e \u003cp\u003eStep 8: Seize the Shift.\u003c\/p\u003e \u003cp\u003eStep 9: Brave the Media.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecover.\u003c\/p\u003e \u003cp\u003eStep 10: Build a Drumbeat of Good News.\u003c\/p\u003e \u003cp\u003eStep 11: Commit to a Marathon, Not a Sprint.\u003c\/p\u003e \u003cp\u003eStep 12: Minimize Reputation Risk.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReturn to Flight.\u003c\/p\u003e \u003cp\u003eReputation Loss is All but Inevitable.\u003c\/p\u003e \u003cp\u003eReputation Recovery Comes With No Expiration Date.\u003c\/p\u003e \u003cp\u003eReputation Wounds are Often Self-Inflicted.\u003c\/p\u003e \u003cp\u003eNew Reputation Perils Lie Ahead.\u003c\/p\u003e \u003cp\u003eReputation Radar is Not a Luxury.\u003c\/p\u003e \u003cp\u003eReputation Halos Do Not Make you a Saint.\u003c\/p\u003e \u003cp\u003eReputation is and Always Will be a Job For CEOs.\u003c\/p\u003e \u003cp\u003eBeyond The Bottom Line.\u003c\/p\u003e \u003cp\u003eReputation Capital Rules.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525366882647,"sku":"9780470171509","price":27.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470171509.jpg?v=1731860248","url":"https:\/\/bookcurl.com\/products\/corporate-reputation-9780470171509","provider":"Book Curl","version":"1.0","type":"link"}