{"product_id":"corporate-real-estate-asset-management-9781138915077","title":"Corporate Real Estate Asset Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe second edition of \u003ci\u003eCorporate Real Estate Asset Management\u003c\/i\u003e is fully up to date with the latest thought and practice on successful and efficient use of corporate office space. Written from an occupier's perspective, the book presents a ten-point CREAM model that offers advice on issues such as sustainability, workplace productivity, real estate performance measurement, change management and customer focus. In addition, new case studies provide real-life examples of how corporations in the UK, USA, Hong Kong and Abu Dhabi actively manage their corporate real estate.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is aimed at advanced undergraduate and graduate students on corporate real estate, facilities management and real estate courses and international MBA programmes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. The Cream Context\u003c\/p\u003e\u003cp\u003e2. Positon: Understanding the business environment\u003c\/p\u003e\u003cp\u003e3. Purpose: How company and corporate strategies can be aligned\u003c\/p\u003e\u003cp\u003e4. Paradigm: How a company aligns its real estate with its culture, mission and values\u003c\/p\u003e\u003cp\u003e5. Processes: How real estate can support business processes, activities and work styles\u003c\/p\u003e\u003cp\u003e6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier\u003c\/p\u003e\u003cp\u003e7. Place: Selecting appropriate locations, buildings and configurations\u003c\/p\u003e\u003cp\u003e8. People: The importance of the interaction between people and real estate\u003c\/p\u003e\u003cp\u003e9. Planet: How CREAM can integrate sustainability, responsibility and governance\u003c\/p\u003e\u003cp\u003e10. Performance: How to measure and benchmark the performance of corporate real estate\u003c\/p\u003e\u003cp\u003e11. Productivity: How CREAM can support improved business productivity\u003c\/p\u003e\u003cp\u003eCase Studies\u003c\/p\u003e\u003cp\u003eCase Study 1: A Sectoral view of CREAM: TMT \u003c\/p\u003e\u003cp\u003eCase Study 2: Implementing Activity Based Working \u003c\/p\u003e\u003cp\u003eCase Study 3: Activity based Workplaces\u003c\/p\u003e\u003cp\u003eCase Study 4: Benchmarking key CREAM components \u003c\/p\u003e\u003cp\u003eCase Study 5: Integrating Sustainability into CREAM practice\u003c\/p\u003e\u003cp\u003eCase Study 6: CREAM in the Public Sector\u003c\/p\u003e\u003cp\u003eCase Study 7: Coworking: JustCo Case Study Singapore\u003c\/p\u003e\u003cp\u003eCase Study 8: Workplace Transformation: Nokia connecting people \u003c\/p\u003e\u003cp\u003eCase Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019541709143,"sku":"9781138915077","price":47.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138915077.jpg?v=1750780577","url":"https:\/\/bookcurl.com\/products\/corporate-real-estate-asset-management-9781138915077","provider":"Book Curl","version":"1.0","type":"link"}