{"product_id":"corporate-diplomacy-9780470848906","title":"Corporate Diplomacy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBased on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.  \u003cp\u003eForeword by Antony Burgmans (Unilever).\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eIntroduction and Overview.\u003c\/p\u003e \u003cp\u003eThe Tangled World - Trends and Countertrends.\u003c\/p\u003e \u003cp\u003eThe Players in the Global Village.\u003c\/p\u003e \u003cp\u003eHow Business Has Managed Non-Market Interactions up to the Present Day.\u003c\/p\u003e \u003cp\u003eDetecting and Preventing Trouble Ahead.\u003c\/p\u003e \u003cp\u003eMaking Corporate Diplomacy Happen.\u003c\/p\u003e \u003cp\u003eCorporate Communication.\u003c\/p\u003e \u003cp\u003e\"Suits\" amd \"Sandals\": Balancing Conflict and Co-operation.\u003c\/p\u003e \u003cp\u003eLearning from Three Reference Examples.\u003c\/p\u003e \u003cp\u003eAppendix I – Business Case vs. Business Ethics.\u003c\/p\u003e \u003cp\u003eAppendix II – Relevant IMD  Case Studies.\u003c\/p\u003e \u003cp\u003eFurther Reading.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402440253783,"sku":"9780470848906","price":44.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470848906.jpg?v=1730480403","url":"https:\/\/bookcurl.com\/products\/corporate-diplomacy-9780470848906","provider":"Book Curl","version":"1.0","type":"link"}