{"product_id":"corporate-communications-9781412931038","title":"Corporate Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe authors pose important questions such as:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Where does the central idea of corporate communications come from?\u003c\/p\u003e\u003cp\u003e- What are the underlying assumptions of most corporate communications practices?\u003c\/p\u003e\u003cp\u003e- What are the organizational and ethical challenges of attempting truly `corporate' communication?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, g\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e′A read that can add value to your messages′\u003cbr\u003e -- D. Murali\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications    Rehabilitating the Corporate \"Soul\" The Scope of Integrated Communication    Apprehending an Expanding Body Corporate Branding and Identity    The Body Is Marked Corporate Reputation and Stakeholder Communication    The Body in the Eyes of the \"Other\" PART TWO: BEHIND THE CORPORAL PROJECT Justifying Corporate Communications    Diagnosing the Fragile Body Corporate Communication as Control    The Body is Disciplined Corporate Communication and Flexibility    Towards an Agile Body Corporate Communication as Polyphony    A Body with Multiple Voices\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739112911191,"sku":"9781412931038","price":54.14,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/corporate-communications-9781412931038","provider":"Book Curl","version":"1.0","type":"link"}