{"product_id":"corporate-communication-and-integrated-marketing-communication-9781498566827","title":"Corporate Communication and Integrated Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future.”\u003c\/p\u003e -- Annette M. Holba, Plymouth State University\u003cbr\u003e\u003cp\u003e“This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future.”\u003c\/p\u003e -- Annette M. Holba, Plymouth State University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003e1 A Historical Perspective of Corporate Communication and Integrated Marketing\u003c\/p\u003e\u003cp\u003eCommunication\u003c\/p\u003e\u003cp\u003e2 Audience and Communication Ethics \u003c\/p\u003e\u003cp\u003e3 Organizational Culture at the Intersections of Corporate Communication and Integrated\u003c\/p\u003e\u003cp\u003eMarketing Communication\u003c\/p\u003e\u003cp\u003e4 Corporate Communication and Integrated Marketing Communication in a Technological\u003c\/p\u003e\u003cp\u003eAge\u003c\/p\u003e\u003cp\u003e5 Duolingo and the Voice of the Company: A Case Study in Audiences Beyond\u003c\/p\u003e\u003cp\u003eStakeholders\u003c\/p\u003e\u003cp\u003eConclusion\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51040796836183,"sku":"9781498566827","price":58.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781498566827.jpg?v=1750947876","url":"https:\/\/bookcurl.com\/products\/corporate-communication-and-integrated-marketing-communication-9781498566827","provider":"Book Curl","version":"1.0","type":"link"}