{"product_id":"corporate-communication-9781032694719","title":"Corporate Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eCorporate Communication: Concepts and Practice\u003c\/em\u003ea comprehensive and engaging textbookhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.\u003c\/p\u003e\u003cp\u003eSome of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in go\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eList of tables. Preface. \u003c\/i\u003e1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. \u003ci\u003eIndex.\u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019164057943,"sku":"9781032694719","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032694719.jpg?v=1750779512","url":"https:\/\/bookcurl.com\/products\/corporate-communication-9781032694719","provider":"Book Curl","version":"1.0","type":"link"}