{"product_id":"copywriting-in-a-week-9781473609419","title":"Copywriting In A Week","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGreat copywriting just got easier\u003c\/b\u003e\u003cbr\u003eIt''s strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. \u003cbr\u003e\u003cbr\u003eIncreasingly we do this online, with social media and messaging enabling rapid, spontaneous global \u003cbr\u003ecommunication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. \u003cbr\u003e\u003cbr\u003eThe less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. \u003cbr\u003e\u003cbr\u003eSu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1: Sunday: Simple techniques to focus your message and get the point across\u003c\/li\u003e\n\u003cli\u003e: Sunday - work out what you want to say and make sure your copy is going to be relevant;\u003c\/li\u003e\n\u003cli\u003eMonday: - put yourself in your readers' shoes and make your writing easy to read and absorb;\u003c\/li\u003e\n\u003cli\u003e2: Monday:  How pictures, layout and colour make words meaningful and memorable\u003c\/li\u003e\n\u003cli\u003e3: Tuesday: Writing effective letters. Some useful direct mail tips\u003c\/li\u003e\n\u003cli\u003e: Tuesday - learn the art of letter writing and make sure your letters will be read;\u003c\/li\u003e\n\u003cli\u003e: Wednesday - understand advertising and how each of your words earn its keep;\u003c\/li\u003e\n\u003cli\u003e4: Wednesday: Winning ways to make sure your advertising works\u003c\/li\u003e\n\u003cli\u003e5: Thursday: Communicating clearly with the media. News releases and bulletins\u003c\/li\u003e\n\u003cli\u003e: Thursday - become a popular press commentator and promote what you do for free;\u003c\/li\u003e\n\u003cli\u003e: Friday - discover why most promotional print says too much and become skilled at only writing what matters most;\u003c\/li\u003e\n\u003cli\u003e6: Friday: Preparing promotional material and linking it all together\u003c\/li\u003e\n\u003cli\u003e7: Saturday: Composing reports, punchy proposals, presentation visuals\u003c\/li\u003e\n\u003cli\u003e: Saturday - explore some other ways to work with words and know you are getting your message across.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":48739505013079,"sku":"9781473609419","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473609419.jpg?v=1720052428","url":"https:\/\/bookcurl.com\/products\/copywriting-in-a-week-9781473609419","provider":"Book Curl","version":"1.0","type":"link"}