{"product_id":"copycats-9781422126738","title":"Copycats","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003eIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.\u003cbr\u003e\u003cbr\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.\u003cbr\u003e\u003cbr\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.\u003cbr\u003e\u003cbr\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:\u003cbr\u003e\u003cbr\u003e·          How to select the right model to imitate\u003cbr\u003e\u003cbr\u003e·          How to avoid oversimplification of a model\u003cbr\u003e\u003cbr\u003e·  \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"a new provocative book...\" -- Forbes.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter One: Fat Copycats  Chapter Two:  The Science and Art of Imitation  Chapter Three: The Imitation Age  Chapter Four: The Imitators   Chapter Five: Imitation Capabilities and Processes  Chapter Six: Imitation Strategies  Chapter Seven: The Imovation Challenge\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49529557057879,"sku":"9781422126738","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422126738.jpg?v=1731876087","url":"https:\/\/bookcurl.com\/products\/copycats-9781422126738","provider":"Book Curl","version":"1.0","type":"link"}