{"product_id":"copy-copy-copy-9781118964965","title":"Copy Copy Copy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTHE #1 HACK FOR SMARTER MARKETING      We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e“This is a gem of a book – one you’ll read then keep in your bottom drawer so you can dip in and out of it to bring clarity to your thinking” \u003c\/i\u003e(PR Week, June 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Earls has written a thoughtful and well-presented volume here\"\u003c\/i\u003e (The Irish Times, June 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“ an entertaining book…”\u003c\/i\u003e (Flight Time, August 2015)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e1 In Praise of Copying\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCopying, originality, invention, innovation and the King of Rock ‘n’ Roll 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 How to Copy Well\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGood, bad, tight, loose, close or far away 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 ‘What Kinda Thing?’: Maps and Drawing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat kind of thing are you trying to change? 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Where to Copy From: The Pattern Books\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e52 different strategies to copy, borrow or steal 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Copy Better\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApplying what we’ve learned to real world problems 129\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406957584727,"sku":"9781118964965","price":21.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118964965.jpg?v=1730497689","url":"https:\/\/bookcurl.com\/products\/copy-copy-copy-9781118964965","provider":"Book Curl","version":"1.0","type":"link"}