{"product_id":"cooperative-strategy-9780471974925","title":"Cooperative Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Dussauge \u0026amp; Garrettea s work provides a useful and quickly absorbed framework...\" ---- The Antidote, Vol 29, 2000\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhat is a Strategic Alliance?\u003cbr\u003e \u003cbr\u003e The Era of Strategic Alliances.\u003cbr\u003e \u003cbr\u003e Interfirm Cooperation: Theoretical Contributions.\u003cbr\u003e \u003cbr\u003e The Main Types of Alliance.\u003cbr\u003e \u003cbr\u003e International Expansion Joint Ventures.\u003cbr\u003e \u003cbr\u003e Vertical Partnerships.\u003cbr\u003e \u003cbr\u003e Cross-Industry Agreements.\u003cbr\u003e \u003cbr\u003e Shared-Supply Alliances.\u003cbr\u003e \u003cbr\u003e Quasi-Concentration Alliances.\u003cbr\u003e \u003cbr\u003e Complementary Alliances.\u003cbr\u003e \u003cbr\u003e Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402703806807,"sku":"9780471974925","price":54.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471974925.jpg?v=1730481288","url":"https:\/\/bookcurl.com\/products\/cooperative-strategy-9780471974925","provider":"Book Curl","version":"1.0","type":"link"}