{"product_id":"convert-every-click-9781118759677","title":"Convert Every Click","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA holistic approach to conversion rate optimization that encompasses an entire businessonline and offlineto drive more sales and referrals, and increase bottom-line profits\u003c\/b\u003e  \u003cp\u003eIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO).\u003ci\u003eConvert Every Click\u003c\/i\u003eintroduces an expanded vision of CRO that the author, Benji Rabhan, calls holistic conversion rate optimization. Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTeaches pro\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments vii \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eChapter One What Is Holistic Conversion Rate Optimization? 1\u003c\/p\u003e \u003cp\u003eChapter Two Designing Your Funnel 22\u003c\/p\u003e \u003cp\u003eChapter Three Information Capture and Defining the Ideal Conversion Point 35\u003c\/p\u003e \u003cp\u003eChapter Four Split-Testing Strategies 55\u003c\/p\u003e \u003cp\u003eChapter Five How to Gather Data 71\u003c\/p\u003e \u003cp\u003eChapter Six Conversion-Centric Design 87\u003c\/p\u003e \u003cp\u003eChapter Seven Conversion-Centric Copywriting 109\u003c\/p\u003e \u003cp\u003eChapter Eight Video Conversion Strategies 121\u003c\/p\u003e \u003cp\u003eChapter Nine Landing Page Strategies 136\u003c\/p\u003e \u003cp\u003eChapter Ten Standard Website Strategies 144\u003c\/p\u003e \u003cp\u003eChapter Eleven Shopping Cart Website Strategies 155\u003c\/p\u003e \u003cp\u003eChapter Twelve Mobile Website Strategies 163\u003c\/p\u003e \u003cp\u003eChapter Thirteen How to Optimize Traffi c for Conversion 172\u003c\/p\u003e \u003cp\u003eChapter Fourteen Follow-Up Marketing Strategies 183\u003c\/p\u003e \u003cp\u003eChapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198\u003c\/p\u003e \u003cp\u003eConclusion 211\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406917706071,"sku":"9781118759677","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118759677.jpg?v=1730497554","url":"https:\/\/bookcurl.com\/products\/convert-every-click-9781118759677","provider":"Book Curl","version":"1.0","type":"link"}