{"product_id":"converging-media-9780197520413","title":"Converging Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIndustry. Culture. Technology. It's time they came together.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eStudents connect well with the theme of convergence...well-written, interesting, thought-provoking.\" -Judi Puritz Cook, The College of New Jersey\u003cbr\u003eThis text is a good introduction to the media industry; covers the basics; easy read \"-Gary Guffey, North Carolina A\u0026amp;T State University\u003cbr\u003eThis textbook ticks all the boxes that you'd expect from an introduction reader to mass media - history, contemporary issues, a human perspective - in an engaging way... A great text for instructors and students alike.\" -Simon Lavis, The Ohio State University\u003cbr\u003eThis is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture. * Thom Gencarelli, Manhattan College *\u003cbr\u003eThis is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape. * Steven Keeler, Cayuga Community College *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eCONTENTS Preface About the Authors  Part 1 The Changing Media Landscape Chapter 1 Mass Communication and Its Digital Transformation 1.1 Telephony: Case Study in Convergence 1.2 Three Types of Convergence Technological Convergence    Economic Convergence   Cultural Convergence 1.3 Implications of Convergence   Media Organization    Media Type    Media Content    Media Use    Media Distribution   Media Audience    Media Profession    Attitudes and Values  1.4 Mass Communication in the Digital Age   Interpersonal Communication   Mass Communication    Mass Communication and Convergence  1.5 Functions of Mass Communication   Surveillance    Correlation    Cultural Transmission    Entertainment 1.6 Television: The Future of Convergence Looking Back and Moving Forward FURTHER READING   Features MEDIA PIONEERS: Oprah Winfrey INTERNATIONAL PERSPECTIVES: Translating is Not Child's Play CONVERGENCE CULTURE: The Reflective Black Mirror ETHICS IN MEDIA: Do You Pay More if You Own a Mac?  Chapter 2 Media Literacy in the Digital Age 2.1 Education and Media 2.2 What Is Media Literacy? 2.3 What Makes Mediated Communication Different?   Semiotics   Framing  2.4 Early Concerns of Media Effects 2.5 Media Grammar   Print Media   Radio and Recorded Music    Film and Television   Digital-Media Grammar 2.6 Implications of Commercial Media   Commercial-Media Debate   Concentration of Media Ownership 2.7 Media Bias  2.8 Developing Critical Media-Literacy Skills Media Careers Looking Back and Moving Forward FURTHER READING  Features MEDIA PIONEERS: Marshall McLuhan INTERNATIONAL PERSPECTIVES: Mobile Telephony in the Developing World ETHICAL DEBATES: When Media Report Rape Allegations CONVERGENCE CULTURE: Evaluating Online Information  Chapter 3 Media Theory and Research 3.1 Role of Theory and Research   Mass Society, Mass Communication 3.2 Theories of Communication        Transmission Models  Critical Theory and Cultural Studies 3.3 Media-Effects Research   Propaganda and the Magic Bullet   Payne Fund   Radio's Wider Impact   Television and Violence   Limited Effects Cultivation Analysis Spiral of Silence Third-Person Effect   Criticisms of Media-Effects Research 3.4 Understanding the Audience   Audiences Creating Meaning Uses and Gratifications Encoding\/Decoding Reception Analysis   Framing 3.5 Cultural Studies  Ideology and the Culture Industry  Criticisms of Cultural Studies 3.6 Sociohistorical Frameworks   Information Society   Political Economy   Media Ecology   Agenda Setting 3.7 New Directions in Media Research 3.8 Media Research: What Type of Science Is It?   Quantitative Research   Qualitative Research   Qualitative and Quantitative Research Working Together Media Careers Looking Back and Moving Forward FURTHER READING  Features CONVERGENCE CULTURE: Do FPS Games Cause Violence? MEDIA PIONEERS: Nonny de la Peña INTERNATIONAL PERSPECTIVES:  \"A Habit of Being Right on the Things\" ETHICS IN MEDIA: Instagram and Body Image  Part 2 Mass-Communication Formats Chapter 4 Print Media: BOOKS, NEWSPAPERS, AND MAGAZINES 4.1 Functions of Print Media   Transmission of Culture   Diffusion of Ideas and Knowledge   Entertainment 4.2 Distinctive Functions of Books 4.3 History of Books to Today   Monastic Scribes   Johannes Gutenberg   Beginnings of Mass Communication and Mass Literacy  Cheaper and Smaller Books Dime Novels Mass-Market Paperbacks Print-on-Demand Ebooks 4.4 Current Book-Industry Issues 4.5 Sales and Readership of Books 4.6 Outlook for Books 4.7 Distinctive Functions of Newspapers   Local Newspapers   National Newspapers 4.8 History of Newspapers to Today   The Commercial Press and the Partisan Press   Colonial Readership and Finances   The Golden Age of Newspapers 4.9 Current Newspaper-Industry Issues   Newspaper Chains Benefits of Chains Problems with Chains   Leading Newspaper Chains   Declining Number of Newspapers 4.10 Sales and Readership of Newspapers   Circulation and Readership   Advertising 4.11 Outlook for Newspapers 4.12 Distinctive Functions of Magazines 4.13 History of Magazines to Today 4.14 Current Magazine-Industry Issues 4.15 Sales and Readership of Magazines 4.16 Outlook for Magazines Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: Have Ebooks Finally Gone Over the Great Wall in China? CONVERGENCE CULTURE: When the Funnies Get Serious MEDIA PIONEERS: Ruben Salazar  Chapter 5 Audio Media: MUSIC RECORDINGS, RADIO 5.1 The Recording Industry 5.2 Distinctive Functions of the Recording Industry 5.3 History of Recorded Music   From Tin Pan Alley to Hollywood   Roots of Rock and Roll   Redefining Rock 5.4 The Recording Industry Today 5.5 Recording-Industry Business Model   Creation   Promotion   Distribution  Pricing Structure 5.6 Outlook for the Recording Industry   Digital Rights Management and Illegal File Sharing   New Business Models Emerging 5.7 What Is Broadcasting? 5.8 Radio 5.9 Distinctive Functions of Radio 5.10 History of Radio   Wireless Telegraphy   Exploring Radio's Early Potential   Voice Transmission   Radio Before, During, and After WWI   Widespread Public Adoption of Radio   FM Radio, Edwin Howard Armstrong, and David Sarnoff   Creating a Viable Business Model for Radio   The Rise of Radio Networks  Consolidation in Radio Station Ownership 5.11 The Radio Industry Today 5.12 Radio Station Programming 5.13 Outlook for the Radio Industry   Podcasting   Satellite Radio Media Careers Looking Back and Moving Forward FURTHER READING  Features MEDIA PIONEERS: Lil Nas X ETHICAL DEBATES: Mashed-Up and Mixed-Up Musical Ethics CONVERGENCE CULTURE: NPR and PRI: America's Public Radio Networks INTERNATIONAL PERSPECTIVES: Trusting in the Power of the Airwaves   Chapter 6 Visual Media: PHOTOGRAPHY, MOVIES, AND TELEVISION 6.1 Photography   History of Photography   Photographic Industry Today 6.2 Movies 6.3 History of the Movie Industry   Silent Era: New Medium, New Technologies, New Storytelling Méliès,Griffith and Weber Murnau, Flaherty, and Eisenstein   Sound and Color   Hollywood Movie Moguls Warner Brothers Walt Disney Samuel Goldwyn Marcus Loew Louis B. Mayer Hollywood Star System   The Director as Auteur  Technological Influences on Movie Genres  Other Entertainment Sources for Movies   DVDs And Streaming 6.4 Movie Industry Today 6.5 Marketing and Distribution for Movies 6.6 Movie-Industry Business Model 6.7 Outlook for the Movie Industry 6.8 Television 6.9 History of Television   Seeing the Light: The First Television Systems   Modern Television Takes Shape   Programming and Genre Influences Pushing the Programming Envelope Cable Comes of Age Filling the Days Filling the Nights Sports Reality Shows   Digital Television: Preparing the Way for Convergence   The Rise of Flat-Panel Displays 6.10 Television Distribution   Broadcast TV   Cable TV   Satellite TV 6.11 Television Industry Today   Cable System Structure   Satellite Versus Cable Versus IPTV 6.12 Television-Industry Business Model 6.13 Outlook for the Television Industry Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: Breaking the Silence Around Molestation DIGITAL DEBATES: The Photojournalist's Dilemma: Immersion in Conflict MEDIA PIONEERS: Kathleen Kennedy CONVERGENCE CULTURE: Home Theater-Really, This Time  Chapter 7 Interactive Media: THE INTERNET, VIDEO GAMES, AND VIRTUAL REALITY 7.1 Interactivity Defined 7.2 Interactive Media Versus Mass Media 7.3 Historical Development of User Interfaces   Television Interfaces   Intuitive Interfaces Keyboards Computer Mouse Touchscreens Natural Input Methods   Graphical User Interfaces 7.4 Historical Development of the Internet and the World Wide Web   Internet Protocol   World Wide Web   Graphical Web Browsers   Search Engines   Broadband   Distribution Dynamics 7.5 Video Games 7.6 Historical Development of Video Games 7.7 Types of Video Games 7.8 Video-Game Industry 7.9 Trends in Video Games 7.10 Gamification 7.11 Virtual Reality 7.12 Ethics of Interactive Media Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: Can the Internet Save Endangered Languages? MEDIA PIONEERS: Hironobu Sakaguchi CONVERGENCE CULTURE: What Do Video Games Do to You? ETHICS IN MEDIA: Epic Games Epic Fines  Part 3 Media Perspectives Chapter 8 The Impact of Social Media 8.1 Defining Social Media   Dialogic Communication   Social Production 8.2 What Is  \"Social\" About Social Media?   Choice   Conversation   Curation   Creation   Collaboration 8.3 Types of Social Media   Email   Discussion Boards and Web Forums   Chat Rooms  Blogs and Microblogs   Wikis   Social-Networking Sites 8.4 Producers and Produsers   Reputation, Ratings, and Trust   Privacy   Transparency 8.5 Social Media: The Good, the Bad, and the Ugly   Are Social Media Making Us Less Social?   Are Social Media Making Us Dumber? Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: Behind the Great Firewall MEDIA PIONEERS: Jack Dorsey CONVERGENCE CULTURE: Are We Really Separated by Six Degrees? ETHICS IN MEDIA: Cybershaming and Cyberbullying: New Twists on Old Problems   Chapter 9 Journalism: From Information to Participation 9.1 What Is News? 9.2 The Historical Development of Journalism   News Values and the Associated Press   Pulitzer and Hearst: The Circulation Wars, Sensationalism, and Standards Joseph Pulitzer William Randolph Hearst   The Rise of Electronic Journalism Murrow and News in TV's Golden Age Changes in Television News 9.3 Foundations of Journalism   The Hutchins Commission and a Free and Responsible Press   Separation of Editorial and Business Operations   Fairness and Balance in News Coverage   Framing the News   Expert Sources 9.4 From Event to Public Eye: How News Is Created   Gathering the News   Producing the News   Distributing the News 9.5 Types of Journalism   Alternative Journalism   Public Journalism   Citizen Journalism   Constructive Journalism   An International Perspective 9.6 Journalism in the Digital World  Nontraditional Sources   Online User Habits   Personalization   Contextualization   Convergence 9.7 The Business of Journalism   Salaries   Diversity in the Newsroom Media Careers Looking Back and Moving Forward FURTHER READING  Features MEDIA PIONEERS: Mary Ann Shadd Cary and Ida B. Wells INTERNATIONAL PERSPECTIVES: The Panama Papers CONVERGENCE CULTURE: Digital News Organizations Come into Their Own ETHICS IN MEDIA: What is \"Fake News,\" Exactly?  Chapter 10 Public Relations: Building Relationships Through Strategic Communications 10.1 Strategic Communications   Persuasive Communications  Elaboration Likelihood Model (ELM)   The Role of Media in Persuasion 10.2 Public Relations   The Historical Development of Public Relations   Trends in the Development of Public Relations   PR and Media Relations Pseudo-Events Distributing News to the Media in the Digital Age Finding Sources Online   PR Firms and the PR Industry 10.3 Changing Trends in PR Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: PR Gets a Red Card at the World Cup MEDIA PIONEERS: Doris E. Fleischman CONVERGENCE CULTURE: Hard Landing for the Airline Industry ETHICS IN MEDIA: Fooling Most of the People Most of the Time . . . Digitally  Chapter 11 Advertising: THE POWER OF PERSUASION 11.1 Advertising   The Historical Development of Advertising Advertising Agencies Commercial Television Internet   The Rise of Branding   Selling Products, Selling Ideas   Advertising Channels Print Media Electronic Media Outdoor Direct Mail   Advertising in a Digital World Cookies Email Marketing Banner Ads Pop-Ups and Video Classifieds and Auction Sites Search-Engine Ads Mobile Advertising In-Game Advertising Behavioral Advertising Viral Marketing Native Advertising   The Advertising Business   Advertising Agencies 11.2 Changing Trends in Advertising Media Careers Looking Back and Moving Forward FURTHER READING  Features MEDIA PIONEERS: Madame C.J. Walker ETHICS IN MEDIA: No Cure for Bad CONVERGENCE CULTURE: Content Marketing: Blurring the Line Between Journalism and Advertising? INTERNATIONAL PERSPECTIVES: Does Marketing Affect What Drugs We Take?  Chapter 12 Media Ethics 12.1 Ethics, Morals, and Laws 12.2 Major Systems of Ethical Reasoning   Character, or Virtue Ethics The Golden Rule The Golden Mean Virtue Ethics in Action   Duties The Categorical Imperative Discourse Ethics Duties-Based Ethics in Action   Consequences Utilitarianism Social Justice Consequence-Based Ethics in Action   Relationships, or Dialogical Ethics Ethics of Care   Moral Relativism 12.3 Issues in Ethical Decision Making 12.4 Role of Commercialism in Media Ethics   Media Types Influencing Content 12.5 Ethics in Journalism   Privacy Rights Versus the Public's Right to Know   Going Undercover   Victimizing the Victims   Misrepresentation and Plagiarism   Society of Professional Journalists Code of Ethics 12.6 Ethical Issues in Advertising   Deceptive Advertising   Puffery   Conflicts of Interest in Advertising   Advertising Codes of Ethics 12.7 Ethics in Public Relations   Conflicts of Interest in PR   Public Relations Codes of Ethics 12.8 Ethics in Entertainment   Stereotypes in Entertainment   Sex and Violence Media Careers Looking Back and Moving Forward FURTHER READING  Features INTERNATIONAL PERSPECTIVES: Global Action: Uniting Women Worldwide Through Social Networks ETHICAL DEBATES: Dialogical Ethics in Action CONVERGENCE CULTURE: Forbidden Fruit MEDIA PIONEERS: Naomi Klein  Part 4 Media and Society Chapter 13 Communication Law and Regulation in the Digital Age 13.1 The Legal Framework 13.2 The Foundations of Freedom of Expression   National Security Clear and Present Danger Prior Restraint   Libel New York Times Co. v. Sullivan (1964) Protecting Journalists Against Libel Shield Laws   Censorship The Censorship of Comics The Hays Code Indecent Content Obscenity Criticism, Ridicule, or Humor 13.3 Regulating Electronic Media   Early Days and the Radio Act of 1912 (1911-1926)   Increasing Regulation and the Federal Radio Commission (1927-1933)   The Communications Act and Spectrum Scarcity (1934-1995)   The Telecommunications Act and the Internet (1996-Present)   International Electronic Media Regulation  13.4 The Federal Communications Commission (FCC)  Universal Service   The FCC, License Renewal, and Regulatory Power   Spectrum Auction 13.5 Regulating Commercial and Political Speech   Commercial Speech Tobacco, Alcohol, and Marijuana Advertising Unclear Regulatory Boundaries   Political Speech Equal-Time Rule Fairness Doctrine 13.6 Children's Programming Protections   The Children's Television Act   Violent and Sexual Programming: The V-Chip 13.7 Intellectual Property Rights   Fair Use 13.8 Privacy 13.9 Legal Issues in the Digital World   Digital Rights Management   Privacy   Content Rights and Responsibilities Media Careers Looking Back and Moving Forward FURTHER READING  Features MEDIA PIONEERS: Andrew Chung, Lawrence Hurley, Andrea Januta, Jaimi Dowdell and Jackie Botts CONVERGENCE CULTURE: The Great Network Neutrality Debate INTERNATIONAL PERSPECTIVES: The Rise and Fall of Russian Media ETHICAL DEBATES: Does the Punishment Fit the Crime?  Chapter 14 Mass Communication and Politics in the Digital Age 14.1 Journalism and Political Coverage   Politicians Using the News   Sound Bites and Horse Races   The Changing Tone of Television Political Coverage   Opinion Polls 14.2 Political Advertising   Impact of Negative Advertising   Effectiveness of Negative Advertising 14.3 Politics and Entertainment   Political Campaigns and Entertainment   Political Debates 14.4 Social Media and Political Campaigns   Changes With Social Media   Changing Rules for Politicians 14.5 Social Media and Civic Engagement   Databases and Government Transparency   Smart Mobs 14.6 Political Polarization and Media Habits  Media Careers Looking Back and Moving Forward FURTHER READING  Features ETHICAL DEBATES: Can Imagery Lead to Action? CONVERGENCE CULTURE: Super PACS and Media INTERNATIONAL PERSPECTIVES: Crowdsourcing Election Monitoring MEDIA PIONEERS: Bill Adair   Chapter 15 Global Media in the Digital Age 15.1 Four Theories of International Mass Communication  Authoritarian Theory   Libertarian Theory   Social Responsibility Theory   Soviet Theory 15.2 The Public, the Public Sphere, and Public Opinion 15.3 Political and Socioeconomic Issues with Global Media   Media in Developing Countries   Searching for Truth: Self-Censorship in China   The Digital Divide 15.4 Global Media, Local Values   New Worlds-Or Cultural Imperialism?   Convergence and Its Discontents  Globalization of Media Production   Global Media Flow   Protecting Local Voices Some Developing Nations A Neighbo(u)ring Nation   Promoting Global Voices   Cybersecurity and Media Media Careers Looking Back and Moving Forward FURTHER READING  Features ETHICAL DEBATES: Humor and Ethics: The Role of Satire and Religion CONVERGENCE CULTURE: Breaking News on a Global Scale MEDIA PIONEERS: Steve Chen, Chad Hurley, and Jawed Karim   Glossary G-1 Notes N-1 Credits C-1 Index I-1","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":51742125162839,"sku":"9780197520413","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780197520413.jpg?v=1758380634","url":"https:\/\/bookcurl.com\/products\/converging-media-9780197520413","provider":"Book Curl","version":"1.0","type":"link"}