{"product_id":"contemporary-rhetorical-theory-second-edition-9781462526581","title":"Contemporary Rhetorical Theory Second Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAn indispensable text--now revised and expanded for the digital age--this volume showcases some of the most important work by contemporary rhetorical theorists. The introduction and section openers frame major problems and questions facing the field. Topics include the epistemological status of rhetoric, how rhetorical address shapes public responses to social and political controversies, the shifting contexts of public communication, how theorists have negotiated the tensions between modernist and postmodernist considerations, mass media, and the relationship between rhetoric and traditionally marginalized groups. A wide range of voices from the 1970s to today are represented, including both classic essays and alternative approaches extending beyond the traditional borders of communication studies.\u003cbr\u003e\u003cbr\u003e New to This Edition\u003cbr\u003e *Reflects nearly two decades of major changes in rhetorical theory and practice.\u003cbr\u003e *Includes 17 new articles and new sections on publics and counterpubl\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"The treasure trove of thematically grouped essays that I found so useful in the first edition is now supplemented by reflections on the digital environment, changing cultural practices, and evolving intellectual interests. This book is just the right anchor for a course designed to encourage graduate students or advanced undergraduates to think seriously about the possibilities of rhetoric. I relish the thought of using it for that purpose.\"--John Lyne, PhD, Department of Communication, University of Pittsburgh\u003cbr\u003e\u003cbr\u003e \"For anyone interested in rhetorical theory, the revised second edition of this reader is simply a 'must have.' The second edition still contains the indisputable classics of rhetorical theory, but now also covers pertinent present-day topics: digital rhetoric, invitational rhetoric, cyberspace, and social media. The book keeps the tradition of rhetorical theory alive while helping students, as well as scholars, to pursue new directions.\"--Jens E. Kjeldsen, PhD, Department of Information Science and Media Studies, University of Bergen, Norway; President, Rhetoric Society of Europe\u003cbr\u003e\u003cbr\u003e \"The book is organized around recurring problems and topics in rhetorical theory, which departs from the more conventional way of organizing readers around particular theorists. I have always liked the topical approach; it helps students see how rhetorical theory is constructed to solve specific problems, as well as how certain questions and concerns persist across decades.\"--J. David Cisneros, PhD, Department of Communication, University of Illinois at Urbana-Champaign -A comprehensive source book for libraries serving advanced undergraduate and graduate students in rhetoric and communication….Highly recommended. Upper-division undergraduates through faculty.--Choice Reviews, 2\/1\/2017\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction, Mark J. Porrovecchio \u0026amp; Celeste Michelle Condit\u003cbr\u003e I. What Can a “Rhetoric” Be?\u003cbr\u003e Toward a Sophistic Definition of Rhetoric, John Poulakos\u003cbr\u003e Status, Marginality, and Rhetorical Theory, Robert Hariman\u003cbr\u003e The Habitation of Rhetoric, Michael Leff\u003cbr\u003e Text, Context, and the Fragmentation of Contemporary Culture, Michael Calvin McGee Practicing the Arts of Rhetoric: Tradition and Invention, Thomas Farrell\u003cbr\u003e Beyond Persuasion: A Proposal for an Invitational Rhetoric, Sonja K. Foss \u0026amp; Cindy L. Griffin\u003cbr\u003e Digital Rhetoric: Toward an Integrated Theory, James P. Zappen\u003cbr\u003e II. Rhetoric and Epistemology\u003cbr\u003e On Viewing Rhetoric as Epistemic, Robert L. Scott\u003cbr\u003e Knowledge, Consensus, and Rhetorical Theory, Thomas Farrell\u003cbr\u003e Rhetorical Perspectivism, Richard A. Cherwitz \u0026amp; James W. Hikins\u003cbr\u003e Rhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences, Dilip Parameshwar Gaonkar\u003cbr\u003e What Do You Mean, Rhetoric is Epistemic?, William D. Harpine\u003cbr\u003e III. The Evolution of the Rhetorical Situation\u003cbr\u003e The Rhetorical Situation, Lloyd F. Bitzer\u003cbr\u003e The Myth of the Rhetorical Situation, Richard E. Vatz\u003cbr\u003e Rethinking the Rhetorical Situation from within the Thematic of Différance, Barbara A. Biesecker\u003cbr\u003e Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies, Jenny Edbauer\u003cbr\u003e IV. Perspectives on Publics\u003cbr\u003e The Personal, Technical, and Public Spheres of Argument: A Speculative Inquiry in the Art of Public Deliberation, G. Thomas Goodnight\u003cbr\u003e Narration as Human Communication Paradigm: The Case of Public Moral Argument, Walter R. Fisher\u003cbr\u003e Crafting Virtue: The Rhetorical Construction of Public Morality, Celeste Michelle Condit\u003cbr\u003e The Polis as Rhetorical Community, Carolyn R. Miller\u003cbr\u003e Publics and Counterpublics (abbreviated version), Michael Warner\u003cbr\u003e Public Identity and Collective Memory in U.S. Iconic Photography: The Image of “Accidental Napalm,” Robert Hariman \u0026amp; John Louis Lucaites\u003cbr\u003e V. The Persistence of Persona(e) in Rhetorical Theory\u003cbr\u003e The Second Persona, Edwin Black\u003cbr\u003e The Third Persona: An Ideological Turn in Rhetorical Theory, Philip Wander\u003cbr\u003e The Null Persona: Race and the Rhetoric of Silence in the Uprising of '34, Dana L. Cloud\u003cbr\u003e Pink Herring and the Fourth Persona: J. Edgar Hoover's Sex Crime Panic, Charles E. Morris III\u003cbr\u003e VI. Rhetoric and the Problems of Political Change\u003cbr\u003e The Rhetoric of Women's Liberation: An Oxymoron, Karlyn Kohrs Campbell\u003cbr\u003e The “Ideograph”: A Link Between Rhetoric and Ideology, Michael Calvin McGee\u003cbr\u003e Constitutive Rhetoric: The Case of the Peuple Québécois, Maurice Charland\u003cbr\u003e Critical Rhetoric: Theory and Praxis, Raymie E. McKerrow\u003cbr\u003e Critical Rhetoric as Political Discourse, John M. Murphy\u003cbr\u003e Imagining in the Public Sphere, Robert Asen\u003cbr\u003e VII. Rhetoric and the Mass Media\u003cbr\u003e Burke's Representative Anecdote as a Method in Media Criticism, Barry Brummett\u003cbr\u003e The Rhetorical Limits of Polysemy, Celeste Michelle Condit\u003cbr\u003e Pranking Rhetoric: “Culture Jamming” as Media Activism, Christine Harold\u003cbr\u003e A Virtual Death and a Real Dilemma: Identity, Trust, and Community in Cyberspace, John W. Jordan\u003cbr\u003e An Epideictic Dimension of Symbolic Violence in Disney’s Beauty and the Beast: Inter-Generational Lessons in Romanticizing and Tolerating Intimate Partner Violence, Kathryn M. Olson\u003cbr\u003e VIII. Alternatives to the Rhetorical Tradition\u003cbr\u003e Cultures of Discourse: Marxism and Rhetorical Theory, James Arnt Aune\u003cbr\u003e Disciplining the Feminine, Carole Blair, Julie R. Brown, \u0026amp; Leslie A. Baxter\u003cbr\u003e Postcolonial Interventions in the Rhetorical Canon: An “Other” View, Raka Shome\u003cbr\u003e Refiguring Fantasy: Imagination and Its Decline in U.S. Rhetorical Studies, Joshua Gunn Pure Persuasion: A Case Study of Nüshu or “Women’s Script” Discourses, Lin-Lee Lee\u003cbr\u003e Epilogue: Contributions from Rhetorical Theory, Mark J. Porrovecchio \u0026amp; Celeste Michelle Condit\u003c\/p\u003e","brand":"Guilford Publications","offers":[{"title":"Default Title","offer_id":49408637141335,"sku":"9781462526581","price":62.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781462526581.jpg?v=1730503625","url":"https:\/\/bookcurl.com\/products\/contemporary-rhetorical-theory-second-edition-9781462526581","provider":"Book Curl","version":"1.0","type":"link"}