{"product_id":"contemporary-marketing-management-for-tourism-and-hospitality-9783031650482","title":"Contemporary Marketing Management for Tourism and Hospitality","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality.- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism.- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0.- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience.- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality.- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality.- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis.- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations.- Chapter 9: GenZers as Marketing Managers.- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism.- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs.- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development.- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195392155991,"sku":"9783031650482","price":151.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/contemporary-marketing-management-for-tourism-and-hospitality-9783031650482","provider":"Book Curl","version":"1.0","type":"link"}