{"product_id":"contemporary-issues-in-marketing-and-consumer-behaviour-9781032062006","title":"Contemporary Issues in Marketing and Consumer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis third edition of \u003ci\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/i\u003e has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTopics new to this edition include:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eDigital Markets and Marketing\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eHierarchies of Knowledge in Marketing\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eMarketing Inequalities: Feminisms and intersectionalities\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe Ethics and Politics of Consumption\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eNew case studies include:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eEmerging Economy Brands\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe Fairtrade Brand\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis updated edition takes account of the significant changes that have impacted marketing and consumers in recent years. In covering a range of critical issues from ethics to inequalities, it prioritises perspectives that are not only relevant to marketing practice but also to society at large. It offers a very timely and thought-provoking resource that will be of use to anyone with an interest in marketing and consumer culture. I will definitely recommend this book to my students with the hope it will encourage and inspire them to rethink the role of marketing in society. \u003c\/p\u003e\n\u003cp\u003e-Kathy Hamilton, Professor of Marketing, Strathclyde Business School, UK \u003c\/p\u003e\n\u003cp\u003eContemporary Issues in Marketing and Consumer Behaviour is a much-needed alternative to run-of-the-mill marketing textbooks that have failed to keep pace with global change. Acknowledging that marketers make markets, this text challenges students to understand how marketing impacts contemporary problems of climate change, social inequality, and digital surveillance. In the face of these and other wicked problems, marketers must develop new strategies through strong consumer insights. Through clear explanations of contemporary marketing theory, this text encourages students to understand the importance of these considerations, and to recognise their responsibilities as powerful intermediaries in meeting the challenges of 21st Century business practice. \u003c\/p\u003e\n\u003cp\u003e-Robin Canniford, Professor of Marketing, KEDGE Business School, France\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1 Introduction: How Has Marketing Changed? \u003c\/p\u003e\n\u003cp\u003eChapter 2 Building Brand Cultures \u003c\/p\u003e\n\u003cp\u003eChapter 3 Digital Markets and Marketing \u003c\/p\u003e\n\u003cp\u003eChapter 4 Ethical Debates in Marketing Management\u003c\/p\u003e\n\u003cp\u003eChapter 5 The Ethics and Politics of Consumption\u003c\/p\u003e\n\u003cp\u003eChapter 6 Marketing Inequalities: Feminisms and Intersectionalities\u003c\/p\u003e\n\u003cp\u003eChapter 7 Psychoanalysis in Marketing \u003c\/p\u003e\n\u003cp\u003eChapter 8 Hierarchies of Knowledge in Marketing \u003c\/p\u003e\n\u003cp\u003eChapter 9 Marketing, Spaces and Places\u003c\/p\u003e\n\u003cp\u003eChapter 10 The Globalised Marketplace\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018818814295,"sku":"9781032062006","price":39.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/contemporary-issues-in-marketing-and-consumer-behaviour-9781032062006","provider":"Book Curl","version":"1.0","type":"link"}