{"product_id":"contemporary-cases-in-tourism-9781906884536","title":"Contemporary Cases in Tourism","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eContemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: The Case Study Approach: Wrongly Maligned? (Brian Garrod \u0026amp; Alan Fyall); Section 1: Marketing Tourism: 2: ‘This Other Eden’: Marketing the National Botanic Garden of Wales (Ian Keirle); 3: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup (Brendon Knott, Alan Fyall \u0026amp; Ian Jones); 4: Definitely Dubai: Destination Branding in Action (Paul Williams \u0026amp; Nick Ashill); Section 2: Sustainable Tourism: 5: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village (Anna Leask \u0026amp; Brian Garrod); 6: Tourism, Climate Change \u0026amp; Carbon Management: 3 Case Studies (Stefan Gössling \u0026amp; Brian Garrod); 7: Slow Travel: European Cycle Tourism (Janet Dickinson \u0026amp; Les Lumsdon); Section 3: Niche Tourism : 8: Diversification into Farm Tourism: Case Studies from Wales (Brian Garrod(; 9: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist (Simon Hudson); 10: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotourism Programme, Lombok, Indonesia (Carl Cater); 11: World Heritage Site Designation: New Lanark World Heritage Site, Scotland (Anna Leask); Index","brand":"Goodfellow Publishers Limited","offers":[{"title":"Default Title","offer_id":51043150627159,"sku":"9781906884536","price":99.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781906884536.jpg?v=1750957210","url":"https:\/\/bookcurl.com\/products\/contemporary-cases-in-tourism-9781906884536","provider":"Book Curl","version":"1.0","type":"link"}