{"product_id":"consumptionbased-forecasting-and-planning-9781119809869","title":"ConsumptionBased Forecasting and Planning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDiscover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.    The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outsWhat is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected eventsHow to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eAbout the Author\u003c\/p\u003e \u003cp\u003eChapter 1: The Digital Economy and Unexpected Disruptions\u003c\/p\u003e \u003cp\u003eChapter 2: A Wakeup Call for Demand Management\u003c\/p\u003e \u003cp\u003eChapter 3: Why Data and Analytics Are Important\u003c\/p\u003e \u003cp\u003eChapter 4: Consumption-Based Forecasting and Planning\u003c\/p\u003e \u003cp\u003eChapter 5: AI\/Machine Learning Is Disrupting Demand Forecasting\u003c\/p\u003e \u003cp\u003eChapter 6: Intelligent Automation Is Disrupting Demand Planning\u003c\/p\u003e \u003cp\u003eChapter 7: The Future Is Cloud Analytics and Analytics at the Edge\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407159468375,"sku":"9781119809869","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119809869.jpg?v=1730498378","url":"https:\/\/bookcurl.com\/products\/consumptionbased-forecasting-and-planning-9781119809869","provider":"Book Curl","version":"1.0","type":"link"}