{"product_id":"consumers-and-services-9780471962694","title":"Consumers and Services","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTHE SERVICE CONSUMER.\u003cbr\u003e \u003cbr\u003e Consumers and Services.\u003cbr\u003e \u003cbr\u003e Pre-Consumption of Services.\u003cbr\u003e \u003cbr\u003e Consuming Services.\u003cbr\u003e \u003cbr\u003e Evaluating Services.\u003cbr\u003e \u003cbr\u003e THE SERVICE CONSUMER IN CONTEXT.\u003cbr\u003e \u003cbr\u003e The Tourism and Travel Consumer.\u003cbr\u003e \u003cbr\u003e The Professional Services Consumer.\u003cbr\u003e \u003cbr\u003e The Financial Services Consumer.\u003cbr\u003e \u003cbr\u003e The Healthcare Consumer.\u003cbr\u003e \u003cbr\u003e The Charity Consumer.\u003cbr\u003e \u003cbr\u003e CONCLUSION.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402695254359,"sku":"9780471962694","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471962694.jpg?v=1730481264","url":"https:\/\/bookcurl.com\/products\/consumers-and-services-9780471962694","provider":"Book Curl","version":"1.0","type":"link"}