{"product_id":"consumer-responses-to-corporate-responsibility-and-branding-9783658479152","title":"Consumer Responses to Corporate Responsibility and Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations – The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals’ Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.\u003c\/p\u003e","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":53198256669015,"sku":"9783658479152","price":85.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/consumer-responses-to-corporate-responsibility-and-branding-9783658479152","provider":"Book Curl","version":"1.0","type":"link"}