{"product_id":"consumer-research-methods-in-food-science-9781071630020","title":"Consumer Research Methods in Food Science","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConsumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what's new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities for food researchers.- Consumer research in social media: guidelines an","brand":"Humana","offers":[{"title":"Default Title","offer_id":52195253977431,"sku":"9781071630020","price":132.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781071630020.jpg?v=1763646911","url":"https:\/\/bookcurl.com\/products\/consumer-research-methods-in-food-science-9781071630020","provider":"Book Curl","version":"1.0","type":"link"}